Novus Loyalty Limited has expanded the redemption ecosystem for Central Bank of India’s “Cent Rewardz” loyalty programme. The company enabled customers to redeem points for ticket bookings through IRCTC and the Delhi Metro “Sarthi” App on September 10, 2026.

This update aims to enhance the utility of the loyalty programme by integrating high-frequency travel and urban mobility platforms. Customers can now utilise accumulated points for railway and metro travel, providing greater flexibility in redemption options.

Strategic Rationale

The integration extends Novus Loyalty’s redemption network into everyday-utility categories. By enabling redemptions against recurring use cases such as transit and travel, the company expects to drive higher programme engagement. Management anticipates improved points-redemption velocity and stronger long-term stickiness for the Cent Rewardz proposition.

Key Highlights

Future Outlook

Novus Loyalty plans to continue expanding the redemption ecosystem across travel, mobility, retail and other everyday-spend categories. This aligns with its objective of scaling its loyalty and rewards technology platform across banking partners during FY2026-27.

The disclosure was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, read with Part A of Schedule III thereof.

Novus Loyalty Limited shareholders unanimously approved three special resolutions at an Extra Ordinary General Meeting (EGM) held on September 3, 2026. The scrutinizer’s report confirms 100% assent for the increase in authorised capital, the new employee stock option plan, and the establishment of a Dubai subsidiary.

The meeting was held at the company’s registered office in Gurugram, commencing at 4:00 pm and concluding at 5:00 pm. Mr. Deepak Tomar, Managing Director, chaired the session. The proceedings were conducted in compliance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, and the requisite quorum was present as per the Companies Act, 2013.

Voting Results

M/s. Mohit Singla & Associates, appointed as scrutinizer, reported that all three special resolutions were passed with 100% of votes cast in favour. Remote e-voting was conducted from August 31, 2026, to September 2, 2026, via KFin Technologies Limited. The cut-off date for voting eligibility was August 27, 2026.

A total of 1,08,94,187 votes were cast in favour across all items by two shareholders. No dissenting or invalid votes were recorded. The total number of shareholders as on the cut-off date was 523, holding 1,55,50,200 shares.

Capital Restructuring

Shareholders approved an increase in the authorised share capital from ₹18 crore (1.8 crore equity shares of ₹10 each) to ₹21 crore (2.1 crore equity shares of ₹10 each). This involves the creation of 30 lakh additional equity shares, which will rank pari passu with existing shares. The Memorandum of Association has been altered accordingly to reflect this change.

Employee Stock Option Plan

The EGM approved the Novus Loyalty Employment Stock Option Plan 2026. Under this plan, the company can issue up to 15 lakh stock options to eligible employees and directors, excluding independent directors. These options may be offered in one or more tranches at prices and terms determined by the Board of Directors. Shares issued upon exercise will rank pari passu with existing equity shares.

International Expansion

Members consented to the establishment of a wholly owned subsidiary in Dubai, United Arab Emirates. This move aims to carry on business activities considered beneficial to the company, subject to approvals from the Reserve Bank of India and other relevant statutory authorities. The Board is authorised to determine the final jurisdiction, capital structure, and investment details.

Meeting Details

The voting results and scrutinizer's report have been submitted to the BSE.