Novus Loyalty Limited is developing NoCXy AI, a proprietary artificial intelligence-powered decision engine designed to transform the way enterprises engage, reward, and retain customers. The platform is being built using the company's IPO proceeds earmarked for product innovation. NoCXy AI is envisioned as the next evolution of enterprise loyalty, bringing intelligence, automation, and predictive capabilities into every stage of the customer journey.

Conventional loyalty platforms primarily operate on predefined business rules, where rewards and campaigns are triggered by static conditions. NoCXy AI is being designed to address this limitation by introducing an intelligent decision-making layer that will continuously analyse customer interactions across multiple touchpoints. These include purchase transactions, mobile applications, CRM platforms, websites, and digital engagement channels.

The platform is expected to analyse customer intent, predict future behaviour, identify customers at risk of disengagement, recommend personalised rewards, and automate engagement journeys without manual intervention. NoCXy AI is being built to combine multiple artificial intelligence capabilities within a single platform, including behavioural analytics, hyper-personalisation, predictive intelligence, intelligent automation, and business insights.

AI Agent Architecture

At the core of NoCXy AI's architecture is a planned suite of 12 specialised AI agents, each intended to autonomously manage a specific aspect of enterprise loyalty and customer engagement. The AI agents are being organised into three key functional pillars:

These capabilities are expected to empower enterprises to optimise marketing investments, improve campaign effectiveness, increase customer retention, and deliver highly personalised experiences at scale. The platform is being designed to support banks, financial institutions, fintech companies, retailers, and large enterprises that require a scalable, AI-driven customer engagement infrastructure.

The development of NoCXy AI marks an important milestone in Novus Loyalty's product innovation roadmap. This next-generation solution is expected to strengthen the company's enterprise platform by integrating artificial intelligence, automation, and transaction intelligence into a unified engagement ecosystem.

Novus Loyalty Limited held its 15th Annual General Meeting (AGM) on July 3, 2026, at IRIS Hall, Luxera Hotels & Banquets in Gurugram. The meeting approved the adoption of audited standalone financial statements for the financial year ended March 31, 2026, and the re-appointment of Mr. Deepak Tomar as Managing Director. The company reported a 22% year-on-year revenue growth to ₹127.42 crore, with EBITDA rising to ₹12.33 crore and Profit After Tax reaching ₹9.28 crore.

The proceedings were conducted in compliance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Vibhore Rastogi, Compliance Officer & CFO, confirmed that the requisite quorum was present in accordance with Section 103 of the Companies Act, 2013. The company's statutory auditors, M/s L. N. Nangalya & Co., issued an unqualified audit report.

FY26 Financial Performance

The company achieved an EBITDA margin of 9.68% and a PAT margin of 7.29%. Revenue growth was driven by a platform that serves over 100 enterprise customers and processes more than 40 crore transactions monthly. The audited results reflect strengthened profitability and margins, attributed to the scalability of the technology platform and operational discipline.

Strategic Initiatives and Outlook

Management outlined a growth strategy focusing on global expansion, particularly in Africa, APAC, and the GCC, with plans to establish a new office in Dubai. The company is advancing its AI capabilities through NoCXy AI, a proprietary decision engine designed to automate engagement and personalise rewards. The firm also secured an ₹88 crore loyalty mandate from the Central Bank of India and entered a partnership with the Bank of Abyssinia in Ethiopia.

During the Q&A session, management indicated that 15–20% of investments would be directed toward product development, with a significant focus on sales and marketing efforts. The company is also exploring opportunities to obtain a PPI license to enhance its gift card issuance business and improve EBITDA margins.