Novateor Research Laboratories launches SmiloShine Herbafresh toothpaste
Novateor Research Laboratories launched SmiloShine Herbafresh Toothpaste in a 6 grams sachet on June 15, 2026. The product, containing 8 herbs, targets the hotel and travel segment to expand the company's domestic and international FMCG footprint.

*this image is generated using AI for illustrative purposes only.
Novateor Research Laboratories has expanded its product portfolio with the launch of SmiloShine Herbafresh Toothpaste in a 6 grams sachet format on June 15, 2026. The new product, formulated with 8 herbs, is designed to target the hotel and travel segment as part of the company's forward integration strategy to strengthen its presence in the domestic and international FMCG market.
The introduction of the sachet packaging is intended to enhance accessibility for consumers in the travel and hospitality sectors. This move aligns with the company's objective to broaden its market reach within the oral care category.
Product Details
The filing provided the following specifications regarding the new product launch:
| Attribute | Details |
|---|---|
| Name of the Product | SmiloShine Herbafresh Toothpaste, formulated with 8 herbs, 6 grams Sachet |
| Date of Launch | 15 June, 2026 |
| Category of the Product | Oral Care FMGC product |
| Market Scope | Both domestic and international market |
The disclosure was made to BSE Limited in accordance with Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosures Requirements) Regulations, 2015.
Historical Stock Returns for Novateor Research Laboratories
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| 0.0% | 0.0% | 0.0% | +36.88% | -39.87% | +262.98% |
How will the introduction of the 6-gram sachet format impact Novateor's profit margins compared to traditional tube packaging?
What partnerships or distribution channels is Novateor pursuing to secure contracts within the hotel and travel sectors?
Does Novateor plan to expand this sachet format to other existing product lines in the oral care category?































