Novateor research laboratories Limited has announced the launch of its new oral care product, SmiloShine Herbafresh Toothpaste, formulated with 8 herbs. The company informed BSE Limited about this product launch under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosures Requirements) Regulations, 2015, with the launch scheduled for April 30, 2026.

Product Launch Details

The SmiloShine Herbafresh Toothpaste launch represents part of Novateor Research Laboratories Limited's forward integration strategy. The product has been developed as an oral care FMCG product with a unique formulation containing 8 herbs, positioning it in the natural oral care segment.

Product Variants and Market Strategy

The company will introduce SmiloShine Herbafresh Toothpaste in two distinct variants designed to target different market segments:

• 6-gram pack: Specifically intended to enhance reach within the hotel and travel segment
• 100-gram pack: Aimed at expanding presence across the FMCG market in India as well as internationally

This dual-variant approach demonstrates the company's strategic focus on capturing both niche hospitality markets and mainstream consumer segments. The smaller 6-gram variant caters to the convenience and portability requirements of the travel industry, while the standard 100-gram pack targets regular household consumers.

Regulatory Compliance and Communication

Novateor Research Laboratories Limited has fulfilled its regulatory obligations by notifying BSE Limited about this product launch in accordance with Regulation 30 read with Para B of Part A of Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The formal communication was signed by Navdeep Mehta, Managing Director (DIN: 03441623), ensuring proper corporate governance protocols.

Market Positioning

The SmiloShine Herbafresh Toothpaste launch positions Novateor Research Laboratories Limited in the competitive oral care market with a focus on herbal formulations. The 8-herb formulation differentiates the product in a market increasingly focused on natural and herbal personal care products. The company's strategy to target both domestic and international markets indicates its ambition to establish a broader geographical presence in the oral care segment.

Novateor Research Laboratories Limited has announced the launch of a new oral care product as part of its forward integration strategy. The company informed BSE Limited about this development through a regulatory filing on February 11, 2026.

Product Launch Details

The company launched SmiloShine Aligner and Denture Cleaner and Whitener Foam on February 10, 2026. This announcement was made pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosures Requirements) Regulations, 2015.

Strategic Positioning

The launch represents a forward integration step for Novateor Research Laboratories Limited, expanding its product portfolio in the oral care segment. The product is specifically designed for aligner and denture cleaning and whitening applications, targeting both domestic and international markets.

Company Information

Novateor Research Laboratories Limited operates in the cosmetic and pharmaceutical products sector. The company is listed on BSE with script code 542771 and has its registered office in Ahmedabad, Gujarat. The announcement was signed by Navdeep Mehta, Managing Director of the company.

Market Reach

The SmiloShine product line is positioned to serve customers across domestic and international markets, indicating the company's expansion strategy beyond local boundaries. The product launch aligns with the company's focus on innovative cosmetic and pharmaceutical products.