Niagen Bioscience expands Tru Niagen to 300 GNC, Sam's Club stores
Niagen Bioscience (NASDAQ: NAGE) expanded Tru Niagen availability to nearly 300 GNC and Sam’s Club stores across 44 states. GNC carries the beauty-focused variant and 30-count bottles, while Sam’s Club stocks 120-count bottles. The company cites over 45 human clinical studies and 60 patents supporting its NAD+ technology.

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Niagen Bioscience (NASDAQ: NAGE) has expanded the retail footprint of its flagship product, Tru Niagen, by securing placement in nearly 300 GNC and Sam’s Club locations across 44 states in the United States. The company stated that this distribution growth places its category-leading NAD+ supplement in front of new consumer audiences, reflecting growing demand for science-backed healthy aging solutions.
Retail Distribution Details
The company differentiated its product offerings between the two retail partners to address specific consumer needs:
- GNC: Shoppers can purchase Tru Niagen Beauty, described as the first beauty supplement in the US featuring Niagen (patented nicotinamide riboside or NR). This variant supports skin elasticity and the appearance of hair, skin, and nails. GNC also stocks Tru Niagen 300mg 30-count bottles.
- Sam’s Club: The retailer offers Tru Niagen 300mg 120-count bottles.
Both retailers make these products available in-store and online via www.gnc.com and www.samsclub.com .
Product Science and Market Position
Tru Niagen is powered by Niagen, which the company identifies as the most well-researched and efficient NAD-booster available. The product is clinically shown to increase NAD+ levels, an essential coenzyme for cellular health, mitochondrial function, and DNA repair.
Niagen Bioscience cited the following scientific backing for its portfolio:
- More than 45 human clinical studies.
- Over 500 published scientific studies.
- More than 60 patents worldwide.
The company noted that Tru Niagen is currently the number one healthy-aging NAD-boosting supplement in the United States based on revenue per the largest US e-commerce marketplace from January 2025 to December 2025.
Strategic Outlook
Rob Fried, CEO of Niagen Bioscience, said the partnerships with GNC and Sam’s Club strengthen the company’s retail presence. He emphasized that the expansion reflects credible demand for healthy aging solutions backed by rigorous scientific standards.
The company continues to focus on advancing healthspan through precision science, with its portfolio including consumer supplements and pharmaceutical-grade Niagen products available exclusively at clinics with a prescription.
How might the distinct product positioning at GNC (beauty-focused) versus Sam’s Club (bulk/value) influence Niagen Bioscience's overall revenue mix and brand perception?
What are the projected incremental sales impacts from these 300 new retail locations compared to the company's existing e-commerce and direct-to-consumer channels?
Could this successful retail expansion accelerate the adoption of pharmaceutical-grade Niagen products, or will consumer supplements remain the primary growth driver?






























