Mini Diamonds (India) Limited has announced a franchise expansion plan for its wholly owned subsidiary, Namra Jewels Private Limited, under the Franchise Owned Franchise Operated (FOFO) model. This strategic move aims to strengthen the retail presence of Namra Jewels across key cities in India, capitalizing on the growing consumer interest in lab-grown diamond jewellery. The expansion is designed to build trust, visibility, and long-term brand value while creating a wider offline network for customers seeking modern and affordable jewellery.

Under the proposed model, Namra Jewels will offer franchise opportunities at a nominal fee of ₹5 lakhs. The estimated investment required is expected to remain under ₹2 crore for Tier 1 cities and below ₹1.5 crore for Tier 2 cities. These costs will vary depending on location, store size, interiors, inventory planning, and other commercial factors. The management stated that the FOFO model allows for asset-light expansion while providing business opportunities for partners in Tier 1 and Tier 2 cities.

The decision to roll out the franchise model follows a detailed evaluation of market trends, specifically the rising acceptance of affordable, design-led, and responsibly created diamond jewellery among new-age consumers. Through this initiative, Namra Jewels intends to support higher sales visibility, better brand recall, and improved market penetration for the company's jewellery business.

Mini Diamonds (India) Limited is a public limited company listed on BSE Limited, established in 1987. The company is internationally recognized for its cut and polished diamonds and jewellery manufacturing capabilities. It operates a sophisticated manufacturing facility in Mumbai, equipped with advanced technology such as Sarin Technology, Auto Bruiting Machines, and Semi-Automatic Polishing Mills to ensure precision and quality in diamond processing.

Mini Diamonds (India) Limited has secured a significant domestic order worth ₹14 crore from Aura Diamond for the supply of cut and polished lab grown diamonds. The order, received on June 01, 2026, underscores the company's strategy to deepen its presence in the Indian market by focusing on consistent product quality and dependable execution. This development signals continued customer confidence in Mini Diamonds’ ability to meet market requirements for quality and timely supply.

Pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, the company disclosed the details of the order. The agreement stipulates that the fulfilment of the order must be completed within four months from the date of the order. Payment for the supply is scheduled to be made on or before 150 days from the date of order completion. The company confirmed that the order is from a domestic entity based in Mumbai and does not involve any interest from the promoter group or fall under related party transactions.

Shri Upendra Shah, Chairman and Managing Director of Mini Diamonds (India) Limited, highlighted the significance of this repeat business. He stated that the order reflects the confidence placed in the company's quality standards, timely execution capabilities, and transparent trade practices. Shah emphasized that the domestic lab-grown diamond market continues to offer meaningful opportunities and that the company remains focused on building a stronger presence through reliable supply and sustained customer relationships.

The following table outlines the key details of the order:

Mini Diamonds (India) Limited, established in 1987, is a listed entity engaged in the manufacturing, marketing, and sales of cut and polished diamonds and jewellery. The company operates a sophisticated manufacturing facility in Mumbai equipped with modern technology for processing rough diamonds and jewellery manufacturing. This recent order aligns with its objective to expand its customer base and strengthen its domestic business operations.