Mini Diamonds (India) Limited Launches Mother's Day Offer at Namra Jewels with 50% Discount on Labour Charges
Mini Diamonds (India) Limited has announced a Mother's Day retail promotion at Namra Jewels' flagship store at Atria Mall, Worli, Mumbai, offering a flat 50% discount on labour and making charges on jewellery purchases. The offer runs from May 5, 2026 to May 20, 2026, and is being executed through its wholly owned subsidiary, Namra Jewels Private Limited. The initiative is aimed at enhancing customer engagement and driving footfalls at the flagship store during the Mother's Day period. The announcement was made under Regulation 30 and signed by Managing Director Upendra N Shah.

*this image is generated using AI for illustrative purposes only.
Mini Diamonds (India) Limited (MDIL) has announced a special Mother's Day retail promotion through its wholly owned subsidiary, Namra Jewels Private Limited. The offer is available at Namra Jewels' flagship store located at Atria Mall, Worli, Mumbai, and is valid from May 5, 2026 to May 20, 2026. Customers visiting the store during this period will receive a flat 50% discount on labour and making charges on jewellery purchases.
Mother's Day Retail Promotion at Namra Jewels
The promotion has been designed to mark Mother's Day by encouraging customers to express love and appreciation through fine lab-grown diamond jewellery. The initiative combines occasion-led retail activation with accessible pricing on making charges, aiming to create a meaningful purchase opportunity for customers while enhancing footfalls and visibility at the flagship store.
Key details of the promotion are outlined below:
| Parameter: | Details |
|---|---|
| Offer Type: | Flat 50% discount on labour and making charges |
| Applicable Store: | Namra Jewels, Atria Mall, Worli, Mumbai |
| Offer Period: | May 5, 2026 to May 20, 2026 |
| Subsidiary: | Namra Jewels Private Limited |
| Product Category: | Lab-grown diamond jewellery |
Management Commentary
Commenting on the announcement, the management of Mini Diamonds (India) Limited stated:
"Mother's Day is a special occasion to celebrate love and appreciation, and through Namra Jewels, we are pleased to offer customers a meaningful in-store benefit. This initiative supports our focus on stronger retail engagement, improved store visibility and deeper connect with the domestic jewellery consumer."
About Mini Diamonds (India) Limited
Mini Diamonds (India) Limited is a public limited company listed on BSE Limited, established in 1987, with a focus on diamond import and export business. The company is internationally recognised for its cut and polished diamonds and jewellery manufacturing. MDIL operates a manufacturing facility in Mumbai equipped with technology including Sarin Technology, Auto Bruiting Machines, Semi-Automatic Polishing Mills, and Sawing Machines.
The company's Mumbai facility also serves as a hub for jewellery manufacturing, integrating diamond processing expertise with professional artisanship. Mini Diamonds (India) Limited operates across both B2B and B2C channels, catering to Indian and international markets with a focus on lab-grown diamond jewellery.
Historical Stock Returns for Mini Diamonds
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.40% | -2.94% | -2.88% | -46.36% | -56.32% | +1,059.70% |
Will Mini Diamonds (India) Limited expand Namra Jewels' retail presence beyond the single Mumbai flagship store following the success of occasion-led promotions like this one?
How might increasing competition from established jewellery retailers offering similar lab-grown diamond promotions impact MDIL's ability to differentiate its B2C strategy?
Could MDIL's focus on lab-grown diamond jewellery retail signal a broader strategic shift away from its traditional B2B diamond import-export business model?


































