Lehar Footwears appoints Rajkummar Rao as Rannr brand ambassador
- Lehar Footwears appoints Rajkummar Rao as brand ambassador for its Rannr athleisure brand
- The association aims to boost brand recognition across digital, e-commerce, and offline channels
- Rannr targets consumers seeking style, comfort, and value in sports and lifestyle footwear
- The deal was disclosed under Regulation 30 of SEBI LODR Regulations on September 21, 2026

*this image is generated using AI for illustrative purposes only.
Lehar Footwears Limited has appointed Bollywood actor Rajkummar Rao as the brand ambassador for its in-house athleisure brand, Lehar Footwears Rannr. The company announced the association on September 21, 2026, aiming to strengthen its presence in India’s evolving footwear market.
The agreement was disclosed pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Ritika Poddar, Company Secretary and Compliance Officer of Lehar Footwears Limited, signed the intimation letter addressed to BSE Limited.
Brand Strategy and Positioning
Rannr is positioned as a contemporary athleisure brand targeting a new generation of consumers seeking style, comfort, performance, and value. The brand’s portfolio includes sports, running, walking, and lifestyle footwear. Lehar Footwears intends to promote Rannr through electronic and print media advertisements.
Rajkummar Rao will feature in upcoming brand campaigns across digital, e-commerce, retail, print, and outdoor channels. The association aligns with Rannr’s philosophy of "Power in Every Step," emphasizing individuality and personal journey.
Leadership Commentary
Raj Kumar Agarwal, Chairman of Lehar Footwears Limited, stated that Rao’s career trajectory reflects authenticity and perseverance, qualities the company wishes to associate with the Rannr brand. Agarwal described the appointment as an important new chapter for the manufacturer.
Rao commented that he connects with the brand’s focus on everyday movement and comfort. He highlighted his excitement to join a young Indian brand with a fresh perspective on footwear.
Manufacturing and Distribution Context
Lehar Footwears Limited operates five manufacturing facilities located in Jaipur, Kaladera (Chomu), and Kundli (Haryana). The company sells products under the 'Lehar' and 'Rannr' brands through trade distribution channels, retail multi-brand outlets, export markets, government schemes, and e-commerce marketplaces.
The press release noted that the partnership leverages the company’s established manufacturing and distribution ecosystem to expand Rannr’s presence in sports, athleisure, and closed-footwear segments.
Historical Stock Returns for Lehar Footwears
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.12% | -0.10% | +0.51% | +4.76% | -20.21% | +416.60% |
How might the appointment of Rajkummar Rao impact Lehar Footwears' market share against established athleisure competitors like Decathlon or Nike in India?
What is the expected timeline for Rannr's expansion into international export markets following this brand repositioning?
Will Lehar Footwears need to increase capital expenditure on its Jaipur, Kaladera, or Kundli manufacturing facilities to meet potential demand surges from the new campaigns?


































