Kajaria Ceramics Appoints Siddharth Parida as Chief Marketing Officer
Kajaria Ceramics Limited has appointed Mr. Siddharth Parida as Chief Marketing Officer effective March 25, 2026, following Board approval through circular resolution. Mr. Parida brings over 19 years of experience across technology, FMCG, media, and automotive sectors, having worked with organizations including Infosys, Amul, Asian Paints, Tata Sky, Birla Opus, and Goodyear Tires. His expertise spans brand launches, business transformation, and acquisitions, with his most recent role involving APAC strategy development and brand premiumisation at Goodyear Tires.

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Kajaria ceramics Limited has announced a key senior management appointment, naming Mr. Siddharth Parida as the company's new Chief Marketing Officer (CMO). The appointment was approved by the Board of Directors through a circular resolution passed on March 23, 2026, and will take effect from March 25, 2026.
Board Approval and Appointment Details
The appointment was made following the recommendation of the Nomination and Remuneration Committee. The company disclosed this information to BSE Limited and The National Stock Exchange of India Limited in compliance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
| Parameter: | Details |
|---|---|
| Position: | Chief Marketing Officer (CMO) |
| Effective Date: | March 25, 2026 |
| Approval Date: | March 23, 2026 |
| Approval Method: | Board Circular Resolution |
| Term: | As per Employment Terms of the Company |
Professional Background and Qualifications
Mr. Siddharth Parida brings substantial expertise to his new role, holding an MBA in Marketing from XLRI Jamshedpur and a BE in Computer Science from BMS College of Engineering, Bangalore. His educational background combines technical knowledge with specialized marketing expertise.
Extensive Industry Experience
With over 19 years of rich experience, Mr. Parida has worked with several leading organizations across diverse sectors. His career spans multiple industries including technology, FMCG, media, and automotive sectors.
Key Organizations and Roles
Mr. Parida's professional journey includes positions at:
- Infosys Technologies - Technology sector experience
- Amul - FMCG sector expertise
- Asian Paints - Building materials and paints industry
- Tata Sky - Media and telecommunications
- Birla Opus - Building materials sector
- Goodyear Tires - Most recent role as Head of Marketing – India
Specialized Expertise Areas
Mr. Parida has developed extensive expertise in several critical business areas that will be valuable in his new role at Kajaria Ceramics. His specializations include brand launches, business transformation, and acquisitions across the FMCG, Media, and Automotive sectors.
In his most recent position at Goodyear Tires, he served as Head of Marketing – India, where he played a key role in shaping APAC strategy, driving brand premiumisation, and accelerating revenue growth. This experience in premium brand positioning and regional strategy development aligns well with the ceramics and tiles industry requirements.
Strategic Significance
The appointment of Mr. Parida as CMO represents a strategic move by Kajaria Ceramics to strengthen its marketing leadership. His cross-industry experience and proven track record in brand management and business transformation are expected to contribute to the company's marketing initiatives and growth strategies.
Historical Stock Returns for Kajaria Ceramics
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.43% | -0.49% | -0.19% | -20.36% | +6.75% | +5.72% |
What new marketing strategies might Kajaria Ceramics implement to compete with Asian Paints and other building materials companies given Parida's experience with direct competitors?
How could Parida's expertise in brand premiumisation from Goodyear impact Kajaria's positioning in the premium tiles and ceramics segment?
Will Kajaria Ceramics expand into new geographic markets or product categories leveraging Parida's APAC strategy experience?


































