Insecticides (India) Limited Launches GRANUVIA™, a Next-Generation Insecticide for Paddy Crop Protection
Insecticides (India) Limited launched GRANUVIA™ on May 16, 2026, a next-generation granular insecticide developed by Corteva Agriscience for paddy crop protection in the domestic market. The product offers up to 60 days of control against brown plant hopper and up to two weeks of stem borer protection, recommended for application 30–35 days after transplanting. IIL's management highlighted its farmer-friendly application, cost reduction benefits, and potential to improve crop health and productivity amid rising pest pressure.

*this image is generated using AI for illustrative purposes only.
Insecticides (India) Limited (IIL) announced the launch of GRANUVIA™ on May 16, 2026, a next-generation granular insecticide designed for paddy crop protection in the domestic market. The product targets two of the most damaging pests affecting rice cultivation in India — brown plant hopper (BPH) and stem borer — and has been developed by Corteva Agriscience, which will exclusively supply it to IIL under the GRANUVIA™ brand name. The launch was formally disclosed to stock exchanges under Regulation 30 read with Para B of Part A of Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
Product Launch Details
The following details were disclosed as part of the regulatory intimation:
| Parameter: | Details |
|---|---|
| Product Name: | GRANUVIA™ |
| Date of Launch: | May 16, 2026 |
| Category: | Insecticide for Paddy |
| Market: | Domestic Market |
| Developed By: | Corteva Agriscience India Pvt. Limited |
| Recommended Application Window: | 30–35 Days after transplanting |
Pest Challenges Addressed
Pest infestations continue to significantly impact rice productivity across India. Early and prolonged outbreaks of brown plant hopper affected millions of acres across multiple states, compelling farmers to undertake at least two to three rounds of intervention. In severe cases, BPH can lead to yield losses ranging from 20% to 60%. Stem borer, another major yield-limiting pest, typically causes 10% to 30% crop damage, with losses potentially higher in severe infestations due to the formation of "dead hearts," which severely affects plant health and productivity.
Key Features of GRANUVIA™
GRANUVIA™ is formulated as a granular product compatible with common farmer application practices, including mixing with sand or urea, and uses a simple broadcasting method. Its key protective attributes include:
- Up to 60 days of long-duration control against brown plant hopper (BPH) from the day of application
- Up to two weeks of protection against stem borer (dead heart management)
- Recommended application at 30–35 days after transplanting, a critical growth stage for paddy
- Reduces the overall number of sprays required and lowers application costs
- Supports higher tillering, improved crop density, and enhanced crop vigor
Management Commentary
Mr. Rajesh Kumar Aggarwal, Managing Director, Insecticides (India) Limited, stated, "With rising pest pressure and changing climatic conditions, farmers need reliable and easy-to-use solutions. The launch of GRANUVIA™ introduces next-generation solution designed to deliver consistent, long-term pest control while improving overall crop health and productivity. Addressing persistent challenges from key pests such as brown plant hopper and stem borer, GRANUVIA™ provides sustained protection across critical growth stages."
Mr. Dushyant Sood, Chief Marketing Officer, Insecticides (India) Limited, added, "This product has been developed by Corteva Agriscience, and will be exclusively supplied to Insecticides (India) Limited under its brand name of GRANUVIA™. It is positioned as a future-ready solution for modern rice farming based on its novel action to control BPH and Stem borer. With its advanced technology, superior value delivery, proven field performance and farmer-friendly application, GRANUVIA™ is set to strengthen pest management practices and support improved productivity in India's paddy cultivation."
Mr. Manoj Singh Bhandari, GM & Crop Manager for Paddy, highlighted that the advanced granular formulation ensures ease of application, reduces overall application costs, and minimizes the number of sprays required to manage BPH through its long-duration control. He noted that rigorous field days were conducted to demonstrate GRANUVIA™'s efficacy, where farmers participated in large numbers and observed effective control of stem borer and BPH, higher tillering leading to improved crop density, and greener, healthier crops with enhanced vigor.
About Insecticides (India) Limited
Insecticides (India) Limited is one of India's leading crop protection and nutrition companies, with a product portfolio consisting of 21+ technical products and 125+ formulation products. The company operates two technical synthesis plants, six formulation plants (including one EOU), and a biological plant under toll arrangement. IIL has collaborations with international research organizations including Corteva Agriscience (USA), OAT Agrio Co. Ltd. (Japan), and Nissan Chemical Corporation (Japan), and maintains four R&D centers, including a GLP-certified research facility in Chopanki. The company has a connect with 40,00,000+ farmers, 70,000+ dealers, and 8,500+ distributors across India.
GRANUVIA™ is a registered Trade Mark of Corteva Agriscience India Pvt. Limited.
Source: None/Company/INE070I01018/45e5bd5d-d209-4f4f-9f5a-f257fbacb150.pdf
Historical Stock Returns for Insecticides
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.97% | +0.40% | +6.91% | +8.38% | +1.39% | +103.34% |
How might GRANUVIA™'s 60-day BPH protection window impact IIL's market share in the paddy crop protection segment against competing products from UPL, Bayer, and Syngenta?
Could the exclusive supply arrangement between Corteva Agriscience and IIL for GRANUVIA™ lead to similar co-branding partnerships with OAT Agrio or Nissan Chemical for other crop segments?
Given that BPH outbreaks have been intensifying due to climate change, what is the potential addressable market size for GRANUVIA™ across India's major rice-growing states like West Bengal, Odisha, and Andhra Pradesh?


































