Infosys Aster, the company's AI-amplified marketing suite, has been recognized as a Leader in the Everest Group Marketing Transformation Services PEAK Matrix Assessment 2026. The assessment evaluated 29 service providers based on vision, capabilities, and market impact, positioning Infosys among the top tier for its AI-led end-to-end marketing transformation offerings.

The recognition underscores Infosys' strengths in agentic commerce capabilities, which enable AI-powered discovery, selection, purchase, and commerce experience optimization. Everest Group highlighted the firm's Adobe-led marketing transformation proposition, supported by its Adobe 360 partnership, as a key differentiator. This integration brings together AI-led solutions and deep platform expertise to help enterprises accelerate customer experience, content, and commerce transformation at scale.

Key Capabilities Recognized

Infosys Aster addresses industry challenges such as fragmented ecosystems, siloed functions, and limited scalability. Its capabilities span the entire marketing value chain, including:

• Orchestration and data management
• Content creation and creativity
• Commerce and personalization
• Workflow automation and media optimization

Powered by Infosys Topaz AI offerings, the suite helps organizations create engaging brand experiences and improve marketing efficiency. The firm's portfolio of proprietary assets and accelerators further supports enterprises in modernizing marketing operations.

What the Numbers Show

The evaluation of 29 service providers places Infosys in a competitive landscape where only a select few achieve Leader status. The emphasis on agentic AI and outcome accountability reflects a market shift toward measurable business results amid budget pressures. Infosys' flexible pricing constructs and broad IP portfolio across the content supply chain strengthen its relevance for enterprises pursuing scalable transformation.

Joydeep Mukherjee, EVP & Head – Global Data & AI, Digital and Creative Services at Infosys, noted that CMOs are navigating organizational complexities and evolving customer needs. He stated that Infosys Aster connects the entire marketing value chain through deep industry solutions and agentic workflows, helping clients turn ambition into measurable outcomes.

Nitish Mittal, Partner at Everest Group, observed that the marketing and experience services market is entering a new phase driven by demand for measurable outcomes and growing adoption of AI. He attributed Infosys' Leader position to its AI-first capabilities, depth in Adobe-led programs, strong ecosystem partnerships, and broad IP portfolio.

Infosys Ltd has entered a strategic, long-term collaboration with Infosys partner Knorr-Bremse AG to accelerate AI-enabled enterprise transformation. Announced on August 18, 2026, the deal sees Infosys delivering end-to-end managed services across the German manufacturer's entire enterprise application ecosystem, spanning both its Rail and Commercial Vehicle divisions.

The collaboration is part of Knorr-Bremse's Tech4Value (T4V) IT transformation program. Infosys will simplify and modernize the company's IT landscape using generative and agentic AI technologies powered by Infosys Topaz. The scope covers the full enterprise application stack, from core ERP and data platforms to engineering and product lifecycle systems.

Strategic Scope and Objectives

The partnership aims to move beyond traditional managed services by driving measurable outcomes through AI-led automation. Key objectives include:

• Modernizing IT systems to improve service quality for the global workforce.
• Accelerating the shift toward a value-driven, future-ready IT operating model.
• Strengthening operational resilience, compliance, and service governance.
• Enabling faster innovation cycles and enhancing engineering collaboration.

Satheeskaran Navaratnam, Chief Digital Officer & VP Transformation & Governance IT at Knorr-Bremse, stated that the Tech4Value program is central to building a future-ready technology foundation. He noted that the collaboration aims to make the technology estate as optimized and reliable as the safety-critical systems Knorr-Bremse builds for customers.

Jasmeet Singh, EVP and Global Head of Manufacturing at Infosys, emphasized the importance of resilient enterprise applications for manufacturers in safety-critical industries. He highlighted that the partnership will combine deep manufacturing expertise with advanced automation to support continuous modernization and business continuity.

What the Numbers Show

While no financial values were disclosed for the deal, the structural scope indicates a significant integration of AI into core operational workflows. The inclusion of both Rail and Commercial Vehicle divisions suggests a consolidated approach to IT governance, potentially reducing siloed spending and improving cross-divisional data utility through the unified Infosys Topaz framework.