Heritage Foods launches shakes and paneer on 35th Foundation Day
Heritage Foods marked its 35th Foundation Day on June 5, 2026, by launching Heritage Creamy Shakes in Badam and Mango variants and Frozen Malai Paneer Cubes. The shakes are priced at ₹40 for 195 ml, targeting Gen Z and young millennials. The company highlighted operational milestones including expanded procurement infrastructure and distribution reach.
*this image is generated using AI for illustrative purposes only.
Heritage Foods marked its 35th Foundation Day on June 5, 2026, unveiling new products aimed at expanding its value-added portfolio. The company launched Heritage Creamy Shakes in Badam and Mango variants, alongside Frozen Malai Paneer Cubes, to cater to evolving consumer preferences for convenience and quality. These introductions underscore the company's strategy to combine innovation with its commitment to the dairy ecosystem.
The Heritage Creamy Shakes are packaged in 195 ml glass bottles priced at ₹40. Designed for digital-savvy Gen Z and young millennials, the Badam variant features real badam bits, while the Mango variant blends real mango pulp. The company also introduced Frozen Malai Paneer Cubes, which offer the convenience of an extended shelf life of six months while maintaining the softness and taste of fresh paneer.
Operational Milestones
J. Samba Murthy, Chief Operating Officer, Heritage Foods Ltd., emphasized the company's operational progress over the past year. He noted that the team scaled the farmer procurement network, added new chilling infrastructure, and commissioned world-class processing facilities. Murthy stated that the expansion of distribution reach across fresh, ice cream, and modern trade channels reflects a focus on delivering dairy products to consumers daily.
Leadership Commentary
Srideep Kesavan, CEO, Heritage Foods Ltd., remarked that legacy involves staying true to the company's founding purpose. He highlighted that the company remains focused on building a stronger future through innovation and discipline, with a deep commitment to farmers and consumers. Brahmani Nara, Executive Director, Heritage Foods Ltd., attributed the company's progress to the dedication of farmers and employees, pointing to resilient supply chains and an expanded value-added portfolio.
Product Details
| Product | Variant/Feature | Volume | Price | Shelf Life |
|---|---|---|---|---|
| Heritage Creamy Shakes | Badam, Mango | 195 ml | ₹40 | - |
| Frozen Malai Paneer Cubes | Softness, creaminess | - | - | Six months |
Heritage Foods was founded in 1992 and operates across 16 states. The company follows a farm-to-home approach, working closely with dairy farmers to ensure high standards of quality. Its network includes over 500 Quality Experts who perform more than 25 stringent quality tests daily to guarantee fresh milk supply.
Historical Stock Returns for Heritage Foods
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.23% | -1.43% | -11.02% | -34.18% | -32.53% | +45.45% |
How will the introduction of frozen paneer and bottled shakes impact Heritage Foods' profit margins compared to its traditional fresh milk business?
What specific marketing strategies will the company employ to successfully target Gen Z and young millennials in the competitive dairy beverage market?
Are there plans to expand the value-added product portfolio further into categories like cheese or yogurt to capitalize on the new processing infrastructure?
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