Greenberg Traurig adds former USDA advisor Campbell Genn
- Campbell Genn joins Greenberg Traurig as Senior Director in Washington, D.C.
- Former USDA Senior Advisor brings expertise in food, nutrition, and trade policy
- Firm aims to strengthen Government Law & Policy Practice with regulatory insights
- Genn will focus on federal nutrition programs, labeling, and agricultural trade issues

*this image is generated using AI for illustrative purposes only.
Global law firm Greenberg Traurig, LLP has appointed Campbell Genn as a Senior Director in its Washington, D.C. office. She joins the Government Law & Policy Practice, bringing experience from her role as a Senior Advisor to the U.S. Department of Agriculture (USDA).
Genn previously counseled Cabinet leadership on national nutrition policy, supply-chain resilience, and food safety. Her background includes leading advocacy efforts for food industry trade associations and working with Congress, the FDA, and other regulatory bodies.
Strategic Expansion
Tonya M. Esposito, Administrative Shareholder of the Washington, D.C. office, stated that the addition reflects the firm’s established platform strength. The firm aims to help clients navigate complex federal policy environments using an integrated team of regulatory and litigation professionals.
Christopher DeLacy, Co-Chair of the Federal Government Law & Policy Practice, noted that Genn’s experience advising policymakers expands the firm’s ability to serve clients in the food, nutrition, and agricultural sectors.
Key Focus Areas
Genn will advise clients on emerging issues across the farm-to-fork supply chain. Key areas include:
- Federal nutrition programs such as SNAP, WIC, and school meals
- USDA and FDA labeling initiatives
- The proposed definition of ultra-processed foods
- Food safety regulations and the Farm Bill
- Agricultural trade and science-based policy development
Prior to joining Greenberg Traurig, Genn served as Senior Director of Government Relations for the American Bakers Association and as Senior Director of Nutrition Policy for the Sugar Association.
What the Numbers Show
The appointment highlights a strategic pivot toward non-legal government affairs expertise within the firm’s practice groups. While Greenberg Traurig maintains approximately 3,200 lawyers globally, Genn is not admitted to the practice of law. This signals a growing reliance on policy advisors with direct regulatory experience to complement traditional legal services in the food and agriculture sector.
How might Greenberg Traurig's increased reliance on non-legal policy advisors like Genn reshape the competitive landscape for law firms serving the food and agriculture sector?
What specific regulatory challenges related to the proposed definition of ultra-processed foods are food industry clients likely to face in the coming legislative sessions?
Could this hiring signal a broader trend among major global law firms to integrate former government officials into their practice groups to navigate complex federal policy environments?

































