Firstcry (Brainbees Solutions) has issued a formal response to BSE Limited addressing queries about increased trading volume in the company's securities. The clarification was provided through a letter dated March 23, 2026, in response to BSE's inquiry reference number L/SURV/ONL/PV/SG/ 2025-2026 / 993.

Company's Official Response

The company stated that to the best of its knowledge, all material information and necessary disclosures have been made in accordance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. These disclosures have been properly communicated to stock exchanges and published on the company's website.

Market-Driven Volume Movement

Brainbees Solutions attributed the recent increase in trading volume to market-driven factors rather than any undisclosed material information. The company emphasized that the volume movement in its securities appears to be driven by normal market dynamics.

Regulatory Compliance Commitment

The company reaffirmed its commitment to maintaining transparency and regulatory compliance. Key aspects of this commitment include:

• Timely disclosure of all material information
• Accurate reporting in accordance with listing regulations
• Adherence to principles governing disclosure obligations
• Continued compliance with SEBI requirements

The response was digitally signed by Mandar Chintaman Joshi, Company Secretary & Compliance Officer, on March 23, 2026, at 12:38:20 +05'30'. This formal clarification demonstrates the company's proactive approach to addressing regulatory inquiries and maintaining transparent communication with stock exchanges.

FirstCry (Brainbees Solutions) has announced a significant expansion of its 'Qwik' delivery service across select pin codes in Bengaluru, Pune, and Hyderabad. The service enables parents in these cities to access a comprehensive range of baby and kids products—including apparel, footwear, fashion accessories, consumables, baby gear, and toys—delivered in less than 3 hours.

Service Infrastructure and Network

FirstCry is leveraging its existing modern store network and RocketBees, a tech-enabled asset-light logistics initiative, to enable quicker fulfillment of orders. The company operates through an extensive infrastructure that supports the Qwik model's scalability.

Strong Market Performance

The Qwik model, launched in December 2025, has demonstrated strong traction in the market. The service has established a robust presence in key residential hubs across the three cities, contributing to its immediate success among parents.

Geographic Coverage and Expansion

The service currently covers strategic residential areas across the three cities:

Bengaluru Coverage:

• Whitefield
• HSR Layout

Pune Coverage:

• Baner
• Kharadi
• Hinjewadi

Hyderabad Coverage:

• Manikonda
• Banjara Hills

Following this rollout, FirstCry plans to expand Qwik service to other pin codes in these three cities and to Delhi NCR, Ahmedabad and Chennai in the next phase.

Strategic Vision and Future Plans

Vivek Goel, Chief Business Officer of FirstCry, emphasized the company's commitment to meeting parents' requirements across both planned and immediate needs through physical and online channels. The company is leveraging its existing store footprint to enhance customer experience while driving significant inventory efficiency.

The company aims to reduce delivery timelines from 3 hours to 2 hours as operations scale, which will further improve the customer experience. This expansion represents FirstCry's strategy to strengthen its position as India's largest multi-channel, multi-brand retailing platform for mothers', babies', and kids' products.