Easy Trip Planners Ltd has secured two major industry recognitions, highlighting its expanding role in the online travel technology sector. The company was awarded the Martech+ 2026 Award by ET Brand Equity for achieving 5x growth in email marketing and was named Online Travel-Tech Platform of the Year 2026 at the Indian Travel & Technology Summit & Awards.

These accolades underscore the company's strategic shift from a traditional booking platform to a broader, technology-led travel ecosystem. The Martech+ recognition specifically acknowledges the scaling of its email marketing revenue flow, reflecting a deeper integration of data and retention-led marketing to enhance customer engagement across the lifecycle.

Strategic Focus on Technology Integration

The awards arrive as EaseMyTrip advances its Vision 2030 roadmap, which prioritises AI-led solutions, digital payments, and personalised travel experiences. The company is actively expanding beyond air ticketing into non-air categories, international markets, and mobility services.

Recent initiatives include:

• ReSave: A technology-led post-booking flight fare monitoring tool.
• EMTev: Expansion into electric mobility services.
• AI Integration: Deployment of artificial intelligence across the customer journey for agentic and personalised experiences.

Rikant Pittie, CEO and Co-Founder of EaseMyTrip, stated that these recognitions validate the company's direction in using technology to create value at every stage of the traveller's journey, rather than limiting focus to transactional bookings.

What the Numbers Show

The disclosure of 5x growth in email marketing revenue flow serves as a key indicator of the company's operational efficiency in customer retention. While the source does not provide absolute revenue figures, this multiplicative growth in a specific engagement channel suggests that EaseMyTrip is successfully leveraging data analytics to drive measurable outcomes in its marketing spend. This aligns with its broader strategy to build a connected ecosystem where technology drives discovery, interaction, and management of travel, moving beyond simple booking transactions.

Easy Trip Planners Ltd marked the debut of its electric mobility arm, Easy Green Mobility (EMTev), in Bhopal on September 25, 2026. The launch signifies a strategic expansion into sustainable transportation and domestic electric vehicle manufacturing as part of the company's Vision 2030 roadmap.

The rollout involves the deployment of 12-meter electric seater coaches with a seating capacity of 45+D. These vehicles feature an LFP battery offering 423.9 kWh of total energy, a PMSM motor, and air suspension. The buses provide a stated range of up to 350 km and a top speed of up to 100 km/h. Both 12-meter and 13.5-meter models have received type approval.

Manufacturing targets and localisation

The company aims to build capabilities to manufacture 5,000 electric buses annually within the next five years. This target reflects a long-term focus on scaling domestic manufacturing and reducing reliance on imported components through progressive localisation. The initiative is expected to create employment across manufacturing, fleet operations, and service support.

EMTev's strategy encompasses an integrated mobility ecosystem covering vehicle manufacturing, fleet operations, and service support. The program builds on the operating experience of YOLO Bus, which already operates conventional intercity buses across multiple southern Indian markets.

Technology and safety features

The electric buses are equipped with advanced safety systems, including EBS with ESC braking and EHPS steering. Safety and fleet intelligence are central to the operating approach, with camera-based monitoring systems and continuous data monitoring via a centralized control tower. This enables proactive identification of potential issues before deployment.

Manoj Soni, CEO of EMTev, stated that the focus is on building intra and intercity electric buses that combine long-range battery technology, fast charging, and advanced safety systems while delivering significantly lower operating costs. Rikant Pittie, CEO & Co-Founder of EaseMyTrip, emphasized that building reliable, sustainable mobility infrastructure is essential for supporting economic and tourism growth.

Strategic diversification

Through EMTev, the company is extending its role across the broader tourism infrastructure and transportation ecosystem. The move combines its existing understanding of travel and mobility with opportunities in electric commercial transportation and sustainable infrastructure development. The deployment supports efforts to reduce dependence on fossil fuels by providing zero tailpipe emissions during operation.