Easy Trip Planners has signed a strategic Memorandum of Understanding (MoU) with the Department of Tourism, Government of Jharkhand, to promote the state's diverse tourism offerings through digital initiatives. The agreement, signed during the Jharkhand Tourism Stakeholders' Summit in New Delhi, aims to leverage the company's extensive travel ecosystem to boost the state's visibility among domestic travellers.

Strategic Partnership Details

The MoU was formalized in the presence of Hon'ble Chief Minister of Jharkhand, Shri Hemant Soren Ji, and Hon'ble Minister of Tourism, Art, Culture and Sports, Shri Sudivya Kumar Ji. Shri Mukesh Kumar, IAS, Secretary, Department of Tourism, Government of Jharkhand, signed on behalf of the state government.

Digital Promotion and Campaigns

As part of the collaboration, Easy Trip Planners will utilize its technology capabilities and dedicated vertical, EasyDarshan, to showcase Jharkhand's tourism potential. The initiative will focus on promoting spiritual destinations like Shri Baidyanath Dham, alongside waterfalls, forests, eco-tourism, and cultural heritage sites.

The company plans to launch a curated content-driven campaign featuring a solo traveler or influencer to highlight the state's adventure and natural beauty. Creative assets such as banners and videos optimized for Online Travel Management Platform (OTMP) formats will be developed to drive engagement. Annual and quarterly promotional calendars will be prepared in consultation with Jharkhand Tourism to ensure sustained visibility for local festivals and tourism circuits.

Management Commentary

Shri Mukesh Kumar, IAS, Secretary, Department of Tourism, Government of Jharkhand, stated that the government is committed to positioning the state as a preferred tourism destination by building awareness of its heritage and natural beauty on digital platforms. He noted that leveraging Easy Trip Planners' digital reach is a key step in connecting with more travellers.

Mr. Rikant Pittie, CEO & Co-Founder, EasyMyTrip, added that domestic tourism is witnessing strong momentum as travellers seek authentic experiences. He emphasized that the collaboration will create targeted campaigns to bring Jharkhand's spiritual and cultural experiences to the forefront, supporting the government's efforts to strengthen destination visibility.

Easy Trip Planners has launched its 'Monsoon Travel Sale', a four-day campaign running from July 7 to July 10, 2026, designed to boost seasonal travel with discounts across various categories. The initiative offers significant savings on flights, hotels, holiday packages, buses, and cabs, aiming to capitalize on the peak monsoon travel period. Customers can access these deals using the promo code 'MONSOON' on the easy trip planners website or mobile application.

The sale provides specific financial incentives to encourage bookings during the monsoon season. The offers are structured to cater to different travel needs, with varying discount caps for each service category.

Strategic Partnerships

The campaign includes collaborations with several financial institutions to provide additional payment benefits. Offers are available across credit cards from AU Small Finance Bank and Punjab National Bank. Furthermore, credit card EMI offers are available from Axis Bank, ICICI Bank, IDFC FIRST Bank, IndusInd Bank, and Kotak Mahindra Bank.

Easy Trip Planners has partnered with a wide array of airline partners to support the sale. The list includes Air Arabia, Air Astana, Air France, KLM Royal Dutch Airlines, Delta Air Lines, Air India, Air India Express, Air New Zealand, American Airlines, Azerbaijan Airlines, British Airways, EgyptAir, FLY91, Gulf Air, IndiGo, ITA Airways, Kenya Airways, LOT Polish Airlines, Lufthansa, SWISS, Air Canada, United Airlines, Malaysia Airlines, Myanmar Airways, Nok Air, Oman Air, Qantas, Qatar Airways, Royal Jordanian, Singapore Airlines, SpiceJet, and Virgin Atlantic.

The company has also established partnerships with an extensive network of hotel brands. These include 7 Apple Hotels, Ahuja Residences, Alivaa Hotels & Resorts, AM Hotel Kollektion, Amritara Hotels & Resorts, Ananta Hotels & Resorts, Astra Hotels & Suites, Bloom Hotels, Brij Hotels, Byke Hotels, Cygnett Hotels & Resorts, DLS Hotels, Eight Continents Hotels & Resorts, Ecko Hotels & Resorts, Ginger Hotels (IHCL), Hotel Sonar Bangla, Hotels at Ramoji Film City, Icon Hotels, Inde Hotels, jüSTa Hotels & Resorts, KLG Starlite Business Hotel, LaLiT Hotels, Lemon Tree Hotels, Madhav Pradeep Hotels, Magnus Hotels & Serviced Apartments, Moustache Hostels, Mount Hotels, Mumbai House, One Earth Hotels, Pride Hotels & Resorts, Ramee Group of Hotels, Sayaji Hotels, Shahpura Hotels & Resorts, Shrigo Hotels, Sinclairs Hotels & Resorts, Spree Hotels & Resorts, Sterling, Summit Hotels & Resorts, Sumi Yashshree Hotels & Resorts, Tathastu Resorts, TGI – The Great Indian Hotels, Resorts & Inns, The Altruist Hotels, The Fern Hotels & Resorts, The Windflower Resorts & Spa, Treat Hotels & Resorts, Vesta Hotels & Resorts, VITS Hotels, WelcomHeritage Hotels, X Hotels, Z Express, and Zone by The Park.

Market Focus

The sale targets both domestic and international travel demand. Popular domestic destinations featured include Goa, Himachal Pradesh, Kashmir, Kerala, Ladakh, the North East, and Uttarakhand. International destinations covered in the campaign are Bali, Malaysia, Maldives, Mauritius, Singapore, South Korea, Sri Lanka, Thailand, and Vietnam.

Manmeet Ahluwalia, Chief Marketing Officer of Easy Trip Planners, stated that the monsoon season encourages people to explore destinations differently. He emphasized that the company aims to make travel plans more rewarding by offering value across flights, hotels, buses, cabs, and holiday packages, noting a trend where travellers seek a mix of value, convenience, and memorable experiences.

Source: https://lodr-files.dhan.co/lodr-inputs/Company/INE07O001026/e739a21fef2a4085.pdf