NewsCASHurDRIVE Marketing Secures Work Order Worth Approx. ₹1,53,28,200 for Outdoor Advertising Campaigns Across Multiple CitiesCASHurDRIVE Marketing Secures Work Order Worth Approx. ₹1,53,28,200 for Outdoor Advertising Campaigns Across Multiple Cities
CASHurDRIVE Marketing Limited has received a work order valued at approximately ₹1,53,28,200 (inclusive of applicable taxes) for outdoor advertising and transit media campaigns involving EV bus branding across multiple Indian cities. The order is to be executed within approximately one month and has been awarded by a domestic entity whose identity has been withheld on grounds of commercial confidentiality. The disclosure was made under Regulation 30 of the SEBI (LODR) Regulations, 2015, and filed with the National Stock Exchange of India Limited on 15.05.2026.
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cash ur drive marketing Limited has secured a work order for the execution of outdoor advertising and transit media campaigns across multiple cities in India. The disclosure was made pursuant to Regulation 30 read with Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, and was filed with the National Stock Exchange of India Limited on 15.05.2026.
Work Order Overview
The work order involves branding on EV buses as part of an outdoor advertising and transit media campaign spanning multiple cities in India. The awarding entity is a domestic company; however, CASHurDRIVE Marketing has stated that it is unable to disclose the customer's name due to commercial confidentiality. The company has confirmed that neither the promoter/promoter group nor any group companies hold any interest in the awarding entity, and the transaction does not constitute a related party transaction.
Key Order Details
The following table presents the key details of the work order as disclosed under Para A of Part A of Schedule III of the SEBI (LODR) Regulations, 2015:
| Parameter: | Details |
|---|---|
| Awarding Entity: | Withheld due to commercial confidentiality |
| Nature of Order: | Outdoor Advertising / Transit Media Campaign |
| Scope of Work: | Branding on EV buses across multiple cities in India |
| Domestic / International: | Domestic |
| Order Value: | Approx. ₹1,53,28,200/- (Rupees One Crore Fifty-Three Lakhs Twenty-Eight Thousand Two Hundred Only), inclusive of applicable taxes |
| Execution Period: | Approximately 1 Month |
| Related Party Transaction: | No |
| Promoter Interest in Awarding Entity: | No |
Regulatory Disclosure
The intimation was signed by Gagan Mahajan, Compliance Officer & Company Secretary (Membership No. A34028), on behalf of CASHurDRIVE Marketing Limited (formerly known as CASHurDRIVE Marketing Private Limited). The filing was made in accordance with SEBI Circular dated November 11, 2024, and circular reference HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026.
Could this EV bus branding contract signal a strategic pivot for CASHurDRIVE Marketing toward sustainable transit media, and how might this affect their future order pipeline?
Given the one-month execution period and ₹1.53 crore order value, what is the likelihood of contract renewal or expansion to additional cities if the campaign delivers strong results?
How does the growing adoption of EV buses in Indian cities create long-term opportunities for transit media companies like CASHurDRIVE Marketing compared to traditional diesel bus advertising?
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