BlueStone Q1FY27 EBITDA surges 135% on strong SSSG
BlueStone Jewellery & Lifestyle Limited posted strong Q1FY27 results with ₹733 crore revenue and ₹55 crore EBITDA. The company achieved 39% same-store sales growth and expanded its store count to 352. Management targets ₹12,000 crore revenue in four years, leveraging scale-driven operating leverage and a mature customer base.

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BlueStone Jewellery and Lifestyle Limited delivered a robust start to fiscal year 2027, reporting a 48.8% year-on-year increase in standalone revenue to ₹733 crore for the quarter ended June 30, 2026 (Q1FY27). The company’s Pre-IndAS EBITDA more than doubled, rising 134.6% to ₹55 crore, while operating margins expanded significantly by 273 basis points to 7.5%. This performance was underpinned by a strong Same Store Sales Growth (SSSG) of 39%, achieved despite a challenging macro environment where customs duty on gold increased from 6% to 15%. The Board of Directors approved the unaudited standalone and consolidated financial results on July 20, 2026.
Financial Performance
The quarter highlighted significant operating leverage, with EBITDA growing at nearly three times the rate of revenue. Adjusted profit after tax (PAT) turned positive at ₹14 crore, marking a turnaround from a loss of ₹21 crore in the corresponding period last year. On a consolidated basis, revenue from operations reached ₹7.37 billion, up 49.6% from ₹4.92 billion in Q1FY26. Consolidated net profit stood at ₹69.60 million, compared to a loss of ₹345 million in the prior year period.
| Particulars (₹ crore) (Standalone): | Q1 FY27 | Q1 FY26 | YoY Change |
|---|---|---|---|
| Revenue from Operations: | 733 | 493 | 48.8% |
| Pre IndAS EBITDA: | 55 | 23 | 134.6% |
| Pre IndAS EBITDA Margin: | 7.5% | 4.7% | 273 bps |
| Adjusted PAT: | 14 | (21) | NM |
Operational Highlights
BlueStone expanded its retail footprint by adding 12 new stores during the quarter, bringing its total presence to 352 stores across 139 cities. All new entries were in Tier 2 and Tier 3 markets, reflecting a strategic push into deeper geographies. The customer base grew by 21% year-on-year, with repeat consumers now contributing 59.7% to total revenues. The Average Order Value (AOV) for the quarter was ₹78,081. Management noted that repeat AOVs are typically 20% to 30% higher than those of new customers, indicating deepening wallet share among its existing base.
Management Outlook and Strategy
Gaurav Singh Kushwaha, Founder & CEO, emphasized that the company is building a consumer internet business within the jewellery category. He stated that over 80% of sales originate online, with stores serving to seal trust and complete the purchase journey. Kushwaha highlighted that stable gold prices are conducive to demand, noting that BlueStone’s customers are price-point driven rather than investment-driven. The company aims to deliver approximately 30% SSSG over the next four years, alongside distribution growth targeting a revenue run-rate of ₹12,000 crore.
Rumit Dugar, CFO, clarified that inventory levels stood at approximately ₹2,800 crore as of June 30, 2026. He explained that inventory turnover improves as store cohorts mature, with older cohorts demonstrating turns between 1.8 and 2. The company maintains a hedging policy covering 50% of its gold inventory to manage price volatility. Dugar also noted that contribution margins have remained stable, with future margin expansion expected to come primarily from scale-driven operating leverage rather than gross margin improvements.
What the Numbers Show
The divergence between revenue growth (48.8%) and EBITDA growth (134.6%) signals strong operating leverage. As fixed costs are spread over a larger revenue base, profitability accelerates faster than top-line growth. The high repeat revenue share (59.7%) suggests a maturing customer base, which reduces acquisition costs and enhances lifetime value. However, the rise in inventory to ₹2,800 crore warrants monitoring, although management attributes this to gold price inflation and new store setups rather than sluggish sales.
Historical Stock Returns for BlueStone Jewellery & Lifestyle
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +2.69% | +15.09% | +49.61% | +100.01% | +59.62% | +59.62% |
How will BlueStone's 50% gold hedging policy impact profitability if gold prices experience significant volatility in the coming quarters?
What specific operational challenges might arise from rapidly expanding into Tier 2 and Tier 3 markets compared to established Tier 1 locations?
Can BlueStone sustain its target of 30% Same Store Sales Growth (SSSG) over the next four years given the current saturation levels in urban markets?


































