Bajaj Electricals Ltd has appointed Tiny Sengupta as Chief Marketing Officer (CMO), effective June 29, 2026. She will lead the company's marketing function and oversee integrated marketing strategy and brand positioning for its portfolio brands, Bajaj and Morphy Richards. The appointment aims to leverage her extensive experience to accelerate growth and create sustained value for stakeholders.

Profile of the Appointee

Tiny Sengupta is an accomplished marketing leader with over 22 years of experience across healthcare and FMCG sectors. She has worked with leading global and Indian organizations, including Johnson & Johnson, Marico, Dabur, Henkel, and GSK. Most recently, she served as Country Director, Vision Care, Johnson & Johnson India, where she strengthened commercial excellence and accelerated market reach. Sengupta has won several accolades, including the "Business Woman of the Year & Visionary Leader" at ET Ascent 2023 and was recognized among "Asia's Most Inspirational Women in Leadership 2022" by House of Rose Professional.

Key Details of Appointment

Leadership Statements

Commenting on the appointment, Mr. Shekhar Bajaj, Chairman, Bajaj Electricals, said, "We are pleased to welcome Tiny to our leadership team at a pivotal time. Her deep expertise in marketing and brand building will play key role in accelerating growth and creating sustained value for our stakeholders."

Sanjay Sachdeva, Managing Director & CEO, Bajaj Electricals Limited, added, "We are delighted to welcome Tiny as Chief Marketing Officer. As we continue to evolve our business, we are confident that Tiny's proven marketing leadership will build stronger brand equity for our brands, Bajaj and Morphy Richards, and shape our business growth across existing and emerging markets."

About Bajaj Electricals

Bajaj Electricals Limited is a globally renowned Indian Consumer Appliances and Lighting Solutions company. Headquartered in Mumbai with a turnover of INR 4,462 crores (FY 25-26), it is a part of the $100 bn multinational conglomerate Bajaj Group. The company's business portfolio spans Consumer Products and Lighting Solutions.

Bajaj Electricals Limited has detailed the tax deduction at source (TDS) provisions for the final dividend of Rs.3.00 per equity share for the financial year ended March 31, 2026. The company has fixed Friday, July 17, 2026, as the record date to determine shareholder eligibility, with the payout scheduled on or before August 10, 2026. Shareholders must ensure their details, including PAN and residential status, are updated with the Registrar and Transfer Agent by the record date to avoid higher tax deductions or withholding of payouts.

The Board of Directors recommended the dividend on May 15, 2026, subject to approval at the 87th Annual General Meeting on Thursday, August 6, 2026. Under the Income Tax Act, 2025, dividends are taxable in the hands of shareholders. Consequently, the company is mandated to deduct TDS at applicable rates. Failure to provide a valid PAN or link it with Aadhaar may result in a higher TDS rate of 20% under Section 397(2) of the IT Act.

Key Dates for Dividend Payment

TDS Provisions for Resident Shareholders

Resident shareholders are generally subject to a 10% TDS rate under Section 393(1) of the IT Act. However, no tax will be deducted if the dividend does not exceed Rs. 10,000 in a financial year for resident individual shareholders. Specific entities such as Mutual Funds, Insurance Companies, and Government bodies are exempt from TDS upon submission of valid registration certificates. Individuals with no tax liability or those aged 60 years and above with no tax liability can submit Form No. 121 to claim exemption.

TDS Provisions for Non-Resident Shareholders

Non-resident shareholders, including Foreign Portfolio Investors, face a TDS rate of 20% plus applicable surcharge and cess under Section 393(2) of the IT Act. These shareholders have the option to be governed by the Double Tax Avoidance Agreement (DTAA) if more beneficial. To avail treaty benefits, non-resident shareholders must submit a self-attested copy of their Tax Residency Certificate, Electronic Form 41, and a self-declaration certifying their tax residency and eligibility for the beneficial rate by July 17, 2026.

Shareholders can upload the required documents, such as Form No. 121 and registration certificates, via the specified link provided by the company's Registrar and Transfer Agent. The company clarified that any communication received after the record date will not be considered, and incomplete or unsigned forms will be rejected. Dividends will be paid only through electronic mode, and payouts may be withheld if bank details are inadequate or not registered.