Allied Blenders & Distillers Limited has announced a significant leadership change with the appointment of Dr. Pradipta Basu as Chief Marketing Officer and Senior Management Personnel, effective April 15, 2026. The appointment was approved by the company's Board of Directors following a recommendation from the Nomination and Remuneration Committee.

Regulatory Filing Details

The company disclosed this development under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The formal communication was sent to both BSE Limited and National Stock Exchange of India Limited on April 15, 2026, with reference number 5/2026-27.

Professional Background

Dr. Pradipta Basu brings over 25 years of extensive experience in FMCG and beverages marketing across several reputed organizations. His career spans multiple industry leaders including Radico Khaitan Limited, United Spirits Limited, ITC Limited, Godfrey Phillips India Limited, Alcobrew Distilleries India Private Limited, and HJ Heinz.

In his most recent role as Vice President – Marketing & Business Development at Radico Khaitan Limited, Dr. Basu was responsible for national marketing strategy, portfolio management, P&L ownership, innovation, and driving brand growth across multiple liquor categories. He has extensive experience in managing large national brands, premium and prestige portfolios, integrated ATL/BTL campaigns, product launches, pricing strategies, and agency ecosystems.

Educational Qualifications

Dr. Basu holds impressive academic credentials that complement his professional experience:

Organizational Changes

Following Dr. Basu's appointment as Chief Marketing Officer and the resulting changes in reporting structure, two existing personnel will see modifications to their designations:

Both Mr. Mohta and Mr. Rao will continue in their respective roles as Marketing Directors but will no longer be classified as Senior Management Personnel due to the restructured reporting hierarchy.

Compliance and Disclosure

The appointment details have been disclosed in accordance with SEBI Master Circular No. HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026. The company has confirmed that Dr. Basu is not inter-se related to any Director or Key Management Personnel of the company. The disclosure has been uploaded on the company's website at https://www.abdindia.com/ and communicated to both stock exchanges where the company is listed.

Allied blenders & distillers has announced the launch of Zoya Pink Mix Berries Gin through its subsidiary ABD Maestro Private Limited. The product launch represents a strategic expansion in the premium spirits category, targeting India's growing gin market.

Product Launch Details

ABD Maestro has introduced Zoya Pink Mix Berries Gin as a small batch-led extension of the celebrated Zoya portfolio. The gin features a classic juniper base with vibrant berry infusions.

Product Specifications and Market Positioning

The new gin artfully balances a classic juniper base with vibrant infusion of strawberry, cranberry, blackberry, and raspberry. Made from premium grain neutral spirits in small batches, the product delivers a smooth, refreshingly berrilicious finish with visual appeal through its beautifully blushed appearance.

The launch targets India's premium spirits landscape, which is witnessing strong momentum driven by consumers embracing craft-led offerings and cocktail experimentation. The ₹2,500 price point positions the product firmly in the premium segment.

Management Commentary and Strategic Vision

Bikram Basu, Managing Director of ABD Maestro, commented on the launch: "At ABD Maestro, we view the expansion of the ZOYA portfolio as an opportunity to reimagine the gin experience. With ZOYA Pink Mix Berries Gin, we have crafted a vibrant expression that balances artisanal botanicals, fabulous choice of berries, with a smooth, indulgent profile."

Market Expansion Plans

The company has outlined a phased rollout strategy across key markets in India following the Maharashtra launch. The existing Zoya Gin portfolio, featuring Watermelon Gin and Espresso Coffee Gin flavours, maintains a strong established presence in key domestic markets and is expanding into travel retail and international markets.

ABD Maestro operates as the super-premium and luxury spirits subsidiary of Allied Blenders and Distillers Limited, India's largest domestic spirits company by annual sales volumes.