Allied Blenders & Distillers announces senior management changes with new Marketing Director appointment

2 min read     Updated on 04 Mar 2026, 08:13 PM
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Overview

Allied Blenders & Distillers Limited has announced the appointment of Mr. Uday Rao as Marketing Director and Senior Management Personnel, effective March 4, 2026, while Ms. Roshni Chatterjee has resigned from the same position due to personal reasons, with effect from March 13, 2026. Uday brings over 25 years of experience across alcobev, consumer, telecom, insurance, and healthcare industries, having worked with organizations like Pernod Ricard India and Tilaknagar Industries. The changes were approved by the Board of Directors and disclosed under SEBI Listing Regulations.

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*this image is generated using AI for illustrative purposes only.

Allied Blenders & Distillers Limited has announced key changes in its senior management team, with the appointment of a new Marketing Director and the resignation of the current incumbent. The changes, approved by the Board of Directors on March 4, 2026, reflect the company's ongoing leadership transitions.

New Marketing Director Appointment

The company has appointed Mr. Uday Rao as Marketing Director and designated him as Senior Management Personnel, effective March 4, 2026. The appointment was made based on the recommendation of the Nomination and Remuneration Committee.

Parameter: Details
Position: Marketing Director and Senior Management Personnel
Effective Date: March 4, 2026
Experience: 25+ years across alcobev, consumer, telecom, insurance, and healthcare industries
Previous Organizations: Pernod Ricard India, Tilaknagar Industries, Vodafone, Metlife Insurance Ltd, McDowell

Uday brings extensive experience in marketing and commercial leadership, having successfully scaled businesses and steered brand strategies across multiple industries. In his new role at Allied Blenders & Distillers, he will oversee and drive the performance of established brands and new product development in prestige, semi-premium and premium market categories.

Senior Management Departure

Ms. Roshni Chatterjee, the outgoing Marketing Director and Senior Management Personnel, has submitted her resignation, which will become effective from the close of business hours on March 13, 2026. Her resignation letter, dated January 23, 2026, cited personal reasons for her departure.

Parameter: Details
Position: Marketing Director and Senior Management Personnel
Resignation Date: Close of business hours, March 13, 2026
Reason: Personal reasons
Notice Period: Approximately 7 weeks

Professional Background and Expertise

Uday's professional profile highlights his accomplishments in marketing and commercial leadership spanning over 25 years. His experience encompasses:

  • Successfully scaling businesses across multiple industries
  • Steering brand strategies and building portfolio leadership
  • Driving high-impact marketing programs and data-led optimization
  • Team capability building across multiple markets
  • Multi-state business operations in the alcobev sector

The company confirmed that Mr. Uday Rao is not inter-se related to any Director or Key Management Personnel of the company, ensuring independence in his appointment.

Regulatory Compliance

The management changes have been disclosed in compliance with Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company has provided detailed information as required under Para A(7) & (7C) of Part A of Schedule III of the SEBI Listing Regulations.

The disclosure includes comprehensive details about both the appointment and resignation, ensuring transparency for stakeholders. The information has also been uploaded on the company's website for public access, demonstrating adherence to regulatory requirements and corporate governance standards.

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Allied Blenders Acquires 50% Stake in Kion Blenders to Enhance Capacity & Margins

1 min read     Updated on 02 Mar 2026, 04:43 PM
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Reviewed by
Naman SScanX News Team
Overview

Allied Blenders And Distillers has announced the acquisition of up to 50% stake in Kion Blenders Industries Private Limited for ₹45 crore to enhance distillation capacity and improve margins. The strategic deal will make Kion a subsidiary and includes plans for a 200 KLPD dual-mode distillery at Vizianagaram, Andhra Pradesh, with total project investment of ₹300 crore expected to be commissioned by Q4FY28.

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*this image is generated using AI for illustrative purposes only.

Allied Blenders And Distillers has announced a strategic acquisition to acquire up to 50% stake in Kion Blenders Industries Private Limited for ₹45 crore. The deal aims to enhance distillation capacity and improve margins as part of the company's expansion strategy in the AlcoBev sector.

Acquisition Structure and Investment Details

The transaction involves Allied Blenders acquiring up to 50% of the paid-up share capital of Kion Blenders Industries Private Limited from existing shareholders. Under the shareholders' agreement, Kion will become a subsidiary of Allied Blenders And Distillers Limited.

Parameter: Details
Stake Acquisition: Up to 50%
Investment Amount: ₹45 crore (in tranches)
Primary Investment: ₹50,000 for 5,000 equity shares
Share Value: ₹10 each
Consideration Type: Cash

Distillery Project and Capacity Enhancement

The acquisition aligns with Allied Blenders' growth strategy to enhance distillation capacity and improve margins. Kion Blenders will establish a 200 KLPD dual-mode distillery at Vizianagaram, Andhra Pradesh, with a total planned investment of approximately ₹300 crore.

Project Specifications: Details
Distillery Capacity: 200 KLPD dual-mode
Location: Vizianagaram, Andhra Pradesh
Total Project Cost: ₹300 crore
Products: ENA/Ethyl Alcohol and Ethanol
Expected Commissioning: Q4FY28

Business Operations and Strategic Focus

Kion Blenders Industries Private Limited, incorporated on August 25, 2025, operates in the AlcoBev industry. The company engages in refining, distilling, rectifying, fermenting, purifying, compounding, blending, bottling, packaging, storing, distributing, importing, exporting, marketing, and trading of various alcohol products including Extra Neutral Alcohol, ethanol, industrial alcohol, potable alcohol, and rectified spirit.

Timeline and Implementation

The initial acquisition is expected to be completed by June 2026, with no prior governmental or regulatory approvals required for the transaction. The distillery project is subject to all regulatory approvals and is expected to be commissioned by Q4FY28. The acquisition does not fall within related party transactions initially, though future investments will be conducted on an arm's length basis.

Historical Stock Returns for Allied Blenders & Distillers

1 Day5 Days1 Month6 Months1 Year5 Years
-4.44%-10.24%-9.24%-11.29%+44.84%+41.59%
Allied Blenders & Distillers
View Company Insights
View All News
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1 Year Returns:+44.84%