Affle 3i Ltd granted patent in India for fraud detection method
Affle 3i Limited has been granted a patent in India for click-to-install behavior-based fraud detection, a technology previously granted in the US. The patent utilizes machine learning to analyse behavioural patterns in real time, distinguishing genuine human engagements from bot traffic. This development expands the company's IP portfolio to 18 unique patent grants from 39 filings, with approximately 300 enforceable claims, and strengthens its CPCU business model by protecting advertiser ROI.
*this image is generated using AI for illustrative purposes only.
Affle 3i Limited has been granted a patent in India for its method and system for click-to-install behavior-based fraud detection, strengthening its intellectual property portfolio. The patent, previously granted in the US, utilizes trained machine learning models to analyse click-to-install behavioural patterns in real time. This technology is designed to distinguish genuine human engagements from non-human bot traffic and fraudulent publisher activity, ensuring advertisers pay only for authentic consumer conversions.
Expanding the IP Portfolio
With this latest grant, Affle 3i Limited's total patent portfolio stands at 18 unique patent grants out of 39 total filed patents. The portfolio includes approximately 300 enforceable patent claims as on date. The newly awarded patent specifically addresses the detection of fraudulent activity by collecting and processing device data, application data, and user behaviour across agentic/autonomous intelligent connected devices (AICDs).
| Parameter | Details |
|---|---|
| Patent Jurisdiction | India |
| Technology | Click-To-Install Behavior Based Fraud Detection |
| Total IP Portfolio | 18 Patents (from 39 filings) |
| Enforceable Claims | ~300 |
Strengthening the CPCU Business Model
The patented fraud detection method reinforces the human-vs-non-human data distillation capabilities of Affle 3i's AI-powered Consumer Platform Stack. By identifying deviations across parameters such as click time, redirection time, time to install, and network signals, the system scores and blocks offending publishers in real time. This mechanism protects advertiser return on investment (ROI) and safeguards the integrity of the company's Cost Per Converted User (CPCU) business model.
Strategic Significance
The grant reflects Affle 3i's sustained commitment to powering measurable and trusted digital journeys for advertisers globally. By deepening its technology thought leadership and strengthening strategic defensibility across markets, the company aims to maintain the integrity of its advertising ecosystem against evolving fraud threats.
Historical Stock Returns for Affle 3i
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.11% | -1.78% | +1.61% | -18.33% | -23.90% | +58.46% |
How will this patent impact Affle 3i's competitive positioning in the global ad-tech market?
Could this technology be licensed to other platforms to create new revenue streams?
What are the next steps for Affle 3i in expanding its patent portfolio to other jurisdictions?
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