Affle 3i Limited has been granted a patent in India for its method and system for click-to-install behavior-based fraud detection, strengthening its intellectual property portfolio. The patent, previously granted in the US, utilizes trained machine learning models to analyse click-to-install behavioural patterns in real time. This technology is designed to distinguish genuine human engagements from non-human bot traffic and fraudulent publisher activity, ensuring advertisers pay only for authentic consumer conversions.

Expanding the IP Portfolio

With this latest grant, Affle 3i Limited's total patent portfolio stands at 18 unique patent grants out of 39 total filed patents. The portfolio includes approximately 300 enforceable patent claims as on date. The newly awarded patent specifically addresses the detection of fraudulent activity by collecting and processing device data, application data, and user behaviour across agentic/autonomous intelligent connected devices (AICDs).

Strengthening the CPCU Business Model

The patented fraud detection method reinforces the human-vs-non-human data distillation capabilities of Affle 3i's AI-powered Consumer Platform Stack. By identifying deviations across parameters such as click time, redirection time, time to install, and network signals, the system scores and blocks offending publishers in real time. This mechanism protects advertiser return on investment (ROI) and safeguards the integrity of the company's Cost Per Converted User (CPCU) business model.

Strategic Significance

The grant reflects Affle 3i's sustained commitment to powering measurable and trusted digital journeys for advertisers globally. By deepening its technology thought leadership and strengthening strategic defensibility across markets, the company aims to maintain the integrity of its advertising ecosystem against evolving fraud threats.

Affle 3i Limited has allotted 74,00,000 convertible warrants to its promoter, Affle Holdings Pte. Ltd., increasing the acquirer's total diluted shareholding to 43.60%. The warrants were allotted on June 18, 2026, at a price of Rs. 1,487 per warrant, inclusive of a premium of Rs. 1,485. The allotment was approved by the Board of Directors on June 18, 2026, following a special resolution passed by shareholders on June 10, 2026, and in-principle approval from the stock exchanges on June 12, 2026.

The company received 25% of the warrant issue price, totaling Rs. 275,09,50,000, as the initial subscription amount. The remaining 75% is due upon conversion of the warrants into equity shares. Each warrant entitles the holder to subscribe to one fully paid-up equity share of Rs. 2 each, with a tenure not exceeding 18 months from the date of allotment. If the warrants are not exercised within this period, they will lapse, and the amount paid will be forfeited.

Shareholding Details

Following the allotment, Affle Holdings Pte. Ltd. holds 57,215,465 shares, representing 40.64% of the total share capital. The addition of 7,400,000 warrants increases the promoter's total diluted holding to 64,615,465 shares, or 43.60% of the total diluted share capital of the company. The warrants are yet to be credited to the promoter's demat account.

Allotment and Issue Structure