Affle 3i Limited (formerly known as Affle (India) Limited) filed its Monitoring Agency Report for the quarter ended March 31, 2026, with BSE Limited and the National Stock Exchange of India Ltd on May 12, 2026, pursuant to Regulation 32(6) of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The report has been prepared and issued by ICRA Limited, the appointed Monitoring Agency, and covers the utilisation of proceeds raised through a preferential issue of equity shares. The company belongs to the Advertisement Technology sector, with promoters Anuj Khanna Sohum and Affle Holdings Pte Ltd. The disclosure is also hosted on the company's website at https://affle.com .
Issue Overview
The preferential issue comprised 69,00,000 equity shares at a price of INR 1085.54 per share (including a premium of INR 1083.54 per share), aggregating to an issue size of INR 749.02 Crore. The net proceeds as per the EGM Notice were originally stated at INR 738.00 Crore. However, the revised net proceeds stand at INR 737.43 Crore as on March 31, 2025, as issue-related expenses incurred were higher than estimated by INR 0.6 Crore. ICRA is accordingly monitoring the revised net proceeds amount of INR 737.43 Crore.
The key details of the preferential issue are summarised below:
| Parameter: |
Details |
| Type of Issue: |
Preferential Issue |
| Type of Securities: |
Equity Shares |
| Issue Size: |
INR 749.02 Crore |
| Number of Shares: |
69,00,000 Equity Shares |
| Issue Price: |
INR 1085.54 per share (including premium of INR 1083.54) |
| Net Proceeds (as per EGM Notice): |
INR 738.00 Crore |
| Revised Net Proceeds: |
INR 737.43 Crore |
| Monitoring Agency: |
ICRA Limited |
Utilisation of Issue Proceeds
The report confirms no material deviation in the utilisation of issue proceeds relative to the objects stated in the offer document. As at the end of the quarter ended March 31, 2026, a cumulative amount of INR 238.32 Crore has been utilised, leaving INR 499.11 Crore unutilised. The table below provides a detailed breakdown of progress against each object:
| Object: |
Proposed Amount (Rs. Crore) |
Amount Utilised at End of Quarter (Rs. Crore) |
Unutilised Amount (Rs. Crore) |
| Development/expansion of technologies, IP, platforms and/or product propositions: |
Up to 335.00 |
37.58 |
297.42 |
| Funding inorganic growth opportunities: |
Up to 150.00 |
- |
150.00 |
| Repayment of outstanding liabilities of Subsidiaries: |
Up to 75.00 |
75.00 |
Nil |
| General Corporate Purpose: |
Up to 177.43 |
125.74 |
51.69 |
| Total: |
737.43 |
238.32 |
499.11 |
All four objects of the issue are reported to be on schedule, with a target completion date of March 2027 as per the EGM Notice.
General Corporate Purpose Utilisation
Of the INR 125.74 Crore utilised under General Corporate Purpose, the funds have been deployed as follows:
| Item Head: |
Amount (Rs. Crore) |
| Working capital requirement of foreign subsidiaries: |
99.76 |
| Loan Repayment: |
25.98 |
| Total: |
125.74 |
The revision in the General Corporate Purpose allocation from INR 178.00 Crore to INR 177.43 Crore is on account of actual offer-related expenditure being higher than estimated by INR 0.6 Crore.
Deployment of Unutilised Proceeds
The unutilised proceeds have been deployed across a range of instruments. The total amount invested stands at INR 562.76 Crore (which includes return on investment and exchange rate gains of INR 63.65 Crore), with total earnings of INR 21.82 Crore and a market value of INR 584.58 Crore as at the end of the quarter. Key deployment instruments include fixed deposits with Axis Bank Singapore, HDFC Bank, Kotak Mahindra Bank, and Axis Bank, as well as mutual funds and current accounts. Fixed deposits with Axis Bank Singapore (INR 194.35 Crore and INR 63.03 Crore, denominated in USD and converted at 1 USD = 94.31 INR) are held by Affle International Pte Ltd Singapore, a wholly owned subsidiary. Accrued interest on the Axis Bank Singapore fixed deposits amounts to INR 9.89 Crore, while the mark-to-market gain on the HDFC Overnight Fund Direct Plan as on May 31, 2026 is INR 11.93 Crore. These figures are as certified by J.C. Bhalla & Co.
Monitoring Agency Declaration
ICRA Limited has declared that the report provides an objective view of the utilisation of issue proceeds based on information provided by the issuer and sources believed to be accurate and reliable. The Monitoring Agency confirms it does not perceive any conflict of interest in its relationship with the issuer while monitoring and reporting the utilisation of proceeds. The report has been signed by Parul Goyal Narang, Vice President & Head-Process Excellence, ICRA Limited, with Subhechha Banerjee as Analyst.