Advisor with $160 million in assets joins Ameriprise Financial
Private wealth advisor Kevin King joined Ameriprise Financial from Edward Jones, bringing approximately $160 million in client assets. King cited enhanced client experience, comprehensive financial planning tools, and expanded solutions for high-net-worth clients as key reasons for the move. Ameriprise has attracted approximately 1,700 financial advisors in the last 5 years.

*this image is generated using AI for illustrative purposes only.
Private wealth advisor Kevin King recently joined the independent channel of Ameriprise Financial, Inc. from Edward Jones in Idaho Falls, Idaho. King managed approximately $160 million in client assets prior to the transition. The move aims to expand capabilities and grow client impact through enhanced service offerings.
King stated the decision was driven by a focus on delivering a higher level of service to clients. "Once I saw what Ameriprise has to offer and how they continually invest in improving the client experience, it became an easy decision to move," he said. The transition has been positively received by clients, who have appreciated the ease of the online portal and enhanced tools.
Key reasons for the move
King identified three primary factors that influenced his decision to join Ameriprise Financial:
- Enhanced client experience: The firm's user-friendly client portal and the Online Security Guarantee were highlighted as significant improvements for client protection and ease of doing business.
- Comprehensive financial planning: Access to robust tools, including the most comprehensive version of MoneyGuide, allows for elevated advice and better goal achievement for clients.
- Expanded solutions for high-net-worth clients: Capabilities such as direct indexing and sophisticated estate and tax planning solutions enable King to serve clients with complex needs more effectively.
Practice support and growth
King's practice is supported locally by Ameriprise Franchise Field Vice President David Call and Ameriprise Regional Vice President Marcus Ranger. King expressed optimism about the future, citing the support and growth opportunities at Ameriprise as unparalleled. He noted that the move opens doors for greater possibilities, including the potential addition of new office locations.
Ameriprise Financial has continued to attract experienced financial advisors, with approximately 1,700 joining the firm in the last 5 years. The company offers a differentiated experience through its Ultimate Advisor Partnership, designed to help advisors accelerate growth while delivering an excellent client experience.
| Metric | Detail |
|---|---|
| Client assets managed | $160 million |
| Advisors joined (last 5 years) | ~1,700 |
| Company founded | June 29, 1894 |
Will King's transition trigger a broader trend of advisor migrations from Edward Jones to Ameriprise in the Intermountain West region?
How will the integration of direct indexing and estate planning solutions impact King's ability to attract new high-net-worth clients?
Could Ameriprise's enhanced digital tools and client portal become a key differentiator in retaining clients amid increasing competition?





























