Ameriprise Financial named Most Trustworthy Company in America by Newsweek
Ameriprise Financial, Inc. has been named to Newsweek's Most Trustworthy Companies in America 2026 list. The recognition is based on a survey of 25,000 U.S. residents and social listening analysis, evaluating trust from customer, investor, and employee viewpoints. CEO Jim Cracchiolo attributed the honor to the firm's 130-year history of personalized advice and client focus.
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Ameriprise Financial, Inc. has been recognized by Newsweek as one of the "Most Trustworthy Companies in America 2026." The annual list ranks companies that have earned high levels of trust among customers, investors, and employees. For Ameriprise, this recognition reflects a longstanding commitment to building trust through personalized advice and enduring client relationships.
"Earning our clients’ trust is at the heart of everything we do at Ameriprise – and it has been since 1894," said Jim Cracchiolo, Chairman and Chief Executive Officer of Ameriprise. "In a more complex and uncertain environment, that trust matters even more. Millions of individuals and families count on us to help them make important financial decisions, and we earn that trust every day by delivering advice that’s personal, building lasting relationships and staying focused on what matters most to them over time."
Newsweek, in partnership with market research and industry ranking provider Statista, surveyed 25,000 U.S. residents to compile the list. Respondents evaluated companies they are familiar with across three touchpoints of trust – from the perspectives of customers, investors, and employees. The ranking also incorporates a social listening analysis of online mentions to assess broader public reputation.
Recognition Methodology
The evaluation process for the Most Trustworthy Companies in America list involved specific criteria and data collection methods. The table below outlines the key components of the assessment.
| Evaluation Component | Description |
|---|---|
| Survey Participants | 25,000 U.S. residents surveyed |
| Total Evaluations | 101,000 company evaluations generated |
| Trust Touchpoints | Customer, investor, and employee perspectives |
| Social Listening | Analysis of online mentions across various media segments |
Ameriprise Financial continues to earn recognition and accolades from leading third-party organizations and news outlets for the strength of its advice, capabilities, and culture. These distinctions reflect the firm’s ongoing commitment to delivering high-quality advice, investing in differentiated solutions, and creating positive outcomes for clients, advisors, employees, and communities.
How might this recognition influence Ameriprise's ability to attract and retain top-tier talent in a competitive financial services market?
Could this trust ranking lead to an expansion of Ameriprise's market share among younger demographics who prioritize corporate ethics?
What specific metrics will Ameriprise use to measure the ROI of this recognition on client acquisition and retention over the next fiscal year?
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