AdCounty Media signs partnership with Dailymotion for AI video ads
- AdCounty Media India Limited partners with Dailymotion to launch AI-driven video advertising in India
- Collaboration utilizes Dailymotion's Ray agentic AI and Audience Path for enhanced audience intelligence
- Dailymotion's network reaches over 400 million monthly visitors across 191 countries
- Partnership enables Indian brands to access premium video inventory via programmatic and AI-enabled tools

*this image is generated using AI for illustrative purposes only.
AdCounty Media India Limited announced a strategic collaboration with Dailymotion on October 8, 2026, to bring AI-driven video advertising solutions to the Indian market. The partnership aims to provide brands and agencies access to Dailymotion's advanced advertising capabilities through AdCounty's technology ecosystem.
The core of this collaboration is Ray, Dailymotion's agentic AI technology, which integrates audience intelligence, creative optimization, and campaign measurement into a unified layer. This move aligns with Dailymotion's broader evolution toward Audience Path, a next-generation approach designed to translate behavioral and intent signals into actionable audience insights for advertisers navigating fragmented media environments.
Global reach meets local execution
Dailymotion operates in 191 countries, attracting more than 400 million visitors per month across a network of over 5,000 premium publishers. By partnering with AdCounty Media, the global platform seeks to leverage local market expertise to deploy its proprietary advertising technology and privacy-first video ecosystem in India. The solution supports video campaigns across mobile, desktop, tablet, and connected TV devices.
Strategic implications for advertisers
The integration of Ray and Audience Path addresses the growing demand for efficiency and transparency in digital advertising. AdCounty Media will work with brands to utilize high-quality video assets combined with AI capabilities to improve decision-making. This approach moves beyond traditional video buying by blending premium content environments with artificial intelligence-assisted campaign management.
Dr. Vijay Anand Kunduri, Managing Director (APAC), Dailymotion, stated that the partnership brings worldwide video platforms and innovative technologies closer to Indian advertisers. Mr. Delphin Varghese, Co-founder and Chief Revenue Officer at AdCounty Media, described the collaboration as a step toward unifying global media opportunities with local execution, marking a significant shift in how video marketing is planned and measured in the region.
Historical Stock Returns for Adcounty Media
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -4.76% | -6.22% | -12.64% | -33.61% | -66.80% | -45.24% |
How will this partnership impact AdCounty Media's revenue growth and market share relative to competitors like The Trade Desk or Magnite in India?
What specific regulatory challenges might Dailymotion face in India regarding data privacy and cross-border data flows while deploying its AI-driven ad tech?
To what extent will the integration of 'Ray' AI displace traditional manual media buying roles within Indian advertising agencies?
































