Viant Technology Inc. (NASDAQ: DSP) has been named the winner of the CTV Innovation Award by MarTech Breakthrough, marking the company's third consecutive year receiving recognition from the market intelligence organization. The award highlights Viant's continued innovation in Connected Television (CTV), a segment that represents more than 50% of advertiser spend on the Viant advertising platform and serves as its fastest-growing channel. For investors and industry observers, this recognition underscores Viant's ability to differentiate its AI-powered programmatic advertising offerings in a competitive landscape where advertisers increasingly demand measurable outcomes over traditional reach metrics.

The MarTech Breakthrough Awards program, part of Tech Breakthrough LLC, serves as a benchmark for innovation across the global marketing, sales, and advertising technology industries. The 2026 program received thousands of nominations from more than 15 countries. Viant's previous honors include the Best Demand Side Platform award in 2024 and the Best AI-Powered Advertising Platform award in 2025. Steve Johansson, Managing Director at MarTech Breakthrough, stated that Viant has created a "trifecta of attention, identity, and context within a single, independent platform," providing advertisers with insights to make smarter media investments.

Technology Capabilities

The award specifically recognizes Viant's proprietary CTV Intelligence Layer, which combines identity, contextual intelligence, and verified human attention to help advertisers plan, execute, optimize, and measure campaigns. The core components of this layer include:

TVision is described as the industry's only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewing, and in-room presence data in television. By integrating these capabilities, Viant aims to transform CTV from a traditional reach and awareness channel into an outcomes-driven channel.

Strategic Implications

Jon Schulz, Chief Marketing Officer at Viant Technology, emphasized that the level of intelligence offered by the company has been purpose-built for streaming and is unavailable elsewhere in the market. "This award affirms that vision," Schulz said, noting that as streaming continues to evolve, Viant will continue building technology to make every CTV impression more measurable, transparent, and valuable.

The recognition aligns with broader trends in digital advertising, where marketers struggle to understand what truly drives campaign performance in fast-growing channels like CTV. By providing a complete understanding of who saw an ad, what content surrounded it, and whether viewers were engaged, Viant addresses key pain points for advertisers seeking precision in their media buys. The company's exclusively buy-side, AI-powered platform leverages these proprietary signals to connect advertisers with real customers and drive measurable outcomes across the open internet.

Viant Technology Inc. has scheduled its management team to participate in a series of investor conferences throughout August. The company, a leader in Connected TV (CTV) and AI-powered programmatic advertising, will engage with investors across four separate events to discuss its business strategies and market position.

The conference lineup begins with the D.A. Davidson Small Cap Conference on August 11. This event will be held virtually, allowing for broad accessibility to the company's presentations. Following this, Viant will attend the Canaccord Genuity Annual Growth Conference on August 12 in Boston, MA. During this in-person event, a fireside chat is scheduled from 9:00 am to 9:25 am ET.

Continuing its engagement, the company will participate in the Cannonball Research Conference on August 13. This virtual conference features a fireside chat with Viant's management from 1:00 pm to 2:00 pm ET. The month's activities conclude with the Rosenblatt Annual Technology Summit, themed "The Age of AI," which takes place virtually on August 17 and August 18.

Conference Schedule

Viant Technology operates as an exclusively buy-side, AI-powered advertising platform designed for CTV. The platform integrates proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with customers. The company focuses on delivering measurable outcomes across the open internet through its AI solutions.