Thomas Cook India has announced a strategic partnership with the Gujarat Government to enhance domestic tourism within the state. This collaboration marks a significant development in the company's efforts to strengthen its presence in India's domestic travel market.

Partnership Overview

The partnership between Thomas Cook India and the Gujarat Government represents a focused initiative to promote tourism within the state. This strategic alliance aims to leverage the travel company's expertise and network to boost domestic tourism opportunities in Gujarat.

Strategic Significance

This collaboration positions Thomas Cook India to capitalize on the growing domestic tourism market in India. Gujarat, known for its rich cultural heritage, historical sites, and diverse attractions, presents substantial opportunities for tourism development. The partnership enables the company to work closely with government initiatives to promote travel within the state.

Market Impact

The alliance with the Gujarat Government demonstrates Thomas Cook India's commitment to expanding its domestic tourism portfolio. This partnership could potentially enhance the company's market position in the domestic travel segment while contributing to the state's tourism development objectives.

Thomas cook has signed a strategic Memorandum of Understanding with the Government of Gujarat to promote the state as a vibrant tourism destination across India. The collaboration was formalized on January 12, 2026, at Marwadi University, Rajkot, during the Vibrant Gujarat Summit 2026, marking a significant step in enhancing Gujarat's visibility among Indian travellers.

Strategic Partnership Details

The MOU brings together two key stakeholders in India's tourism ecosystem. The agreement was signed by Mr. Ravindrasinh Jadeja, Officer on Special Duty at Gujarat's Tourism Department, and Mr. Romil Pant, Executive Vice President & Business Head - Leisure at Thomas Cook (India) Limited, in the presence of state dignitaries and senior officials.

Collaboration Framework

The partnership combines Gujarat Tourism's destination development vision with Thomas Cook India's extensive capabilities across multiple areas. The collaboration focuses on structured training and knowledge-building initiatives for Thomas Cook India's travel experts and channel partners, enabling stronger destination advocacy and conversion.

Key collaboration areas include:

• Omnichannel, pan-India distribution network leverage
• Product development and consumer insights sharing
• Marketing expertise application
• Destination awareness enhancement
• Training programs for travel professionals

Tourism Promotion Strategy

The MOU aims to actively promote Gujarat tourism and drive increased arrivals by enhancing awareness across key domestic source markets. The initiative will showcase Gujarat's diverse offerings spanning multiple tourism segments.

Government Support Framework

As part of the MOU, the Government of Gujarat will provide comprehensive support to Thomas Cook India in obtaining necessary operational requirements. This includes permissions, registrations, approvals, and clearances as applicable, in accordance with existing state policies, rules, and regulations.

Leadership Perspective

Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa at Thomas Cook (India) Limited, emphasized the strategic importance of the partnership. He highlighted Gujarat's strengthening position on India's tourism map, anchored by iconic attractions and growing portfolio of compelling destinations across the state.

The collaboration will drive a multi-pronged strategy spanning:

• Leisure travel promotion
• MICE (Meetings, Incentives, Conferences, Exhibitions) travel
• BLeisure (Business + Leisure) travel segments

The partnership leverages Thomas Cook India's omnichannel model, combining digital and physical presence, supported by consumer insights, engagement platforms, and on-ground expertise to stimulate visitation and contribute to sustained tourism growth in Gujarat.