Tata Consumer Products has outlined a strategic shift in its business approach, with Chief Financial Officer Ashish Goenka announcing that the company will prioritize volume growth over price increases. This strategic direction reflects the company's focus on expanding market penetration and building customer base through volume-driven initiatives.

Strategic Focus on Volume Growth

CFO Ashish Goenka emphasized that the company's primary focus will be on achieving volume growth rather than implementing price increases across its product portfolio. This approach suggests the company is prioritizing market share expansion and customer acquisition over immediate revenue enhancement through pricing strategies.

Quality-Driven Value Enhancement

While focusing on volume growth, Goenka indicated that Tata Consumer will continue seeking opportunities to improve pricing through enhanced product quality and better product mix. This dual approach allows the company to maintain competitive pricing while exploring value-driven improvements that can justify premium positioning for select products.

The strategy represents a balanced approach where the company aims to grow its market presence through volume expansion while simultaneously working on product quality enhancements that could support better pricing in specific segments. This methodology allows Tata Consumer to remain competitive in price-sensitive markets while building long-term value through quality improvements.

Tata Consumer Products Limited has notified major stock exchanges about a cybersecurity incident involving its official X (formerly Twitter) account. The company disclosed that unauthorized parties have gained access to the account and are posting content without authorization.

Incident Details and Response

The company has taken immediate action by engaging with the X platform to regain control of the compromised account. In its official communication to the National Stock Exchange, BSE Limited, and The Calcutta Stock Exchange, Tata Consumer Products emphasized the urgency of the situation and the steps being taken to resolve it.

Stakeholder Advisory

Tata Consumer Products has issued a clear advisory to all stakeholders and the general public regarding the compromised account. The company specifically requested that users avoid engaging with the account until official confirmation of its restoration is provided through formal communication channels.

Security Assurance

The company provided reassurance about the scope of the security incident, clarifying several important points:

• The incident is isolated to the specific social media account
• No sensitive information has been accessed or compromised
• The safety and integrity of stakeholder information remains a top priority
• Other company systems and accounts are not affected

Regulatory Compliance

The notification was made in compliance with SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Company Secretary and Compliance Officer Delnaz Dara Harda signed the official communication, ensuring proper regulatory adherence. The information has also been made available on the company's official website at www.tataconsumer.com for broader stakeholder access.

This incident highlights the ongoing cybersecurity challenges faced by major corporations in maintaining secure digital communications channels while ensuring transparent disclosure to investors and regulatory bodies.