Swiggy 's New Year's Eve 2025 data painted an interesting picture of India's food preferences as the country welcomed 2026. The food delivery platform's real-time updates revealed a fascinating mix of traditional comfort foods, health-conscious choices, and festive indulgences that defined the evening's culinary landscape.

Biryani Maintains Its Decade-Long Reign

Biryani continued its unprecedented dominance on Swiggy's platform, securing the top position for the 10th consecutive year. The aromatic rice dish demonstrated its unwavering popularity among Indian consumers during festive occasions.

The platform's official handle celebrated this milestone, noting the king-like status of biryani as orders continued climbing throughout the night.

The Rise of Comfort Food Orders

A surprising trend emerged with significant demand for traditional comfort foods, suggesting many customers opted for a quieter New Year's celebration. The data revealed an interesting pattern of simple, homestyle meals being preferred over elaborate party foods.

Swiggy humorously observed that chai orders suggested users had woken up specifically to send New Year wishes before returning to sleep, while khichdi orders indicated customers planning early bedtimes.

Health-Conscious Choices Emerge

Despite the festive atmosphere, health-focused ordering patterns appeared across major cities. Bengaluru led this trend with notable salad orders, reflecting the city's health-conscious dining preferences.

The platform playfully questioned Bengaluru residents' choice to order salads on New Year's Eve, highlighting the contrast between health-conscious and indulgent food choices during celebrations.

Sweet Indulgences Balance Health Trends

While some customers chose healthier options, dessert orders demonstrated that festive indulgence remained strong. Traditional Indian sweets dominated the dessert category, with gulab jamun leading significantly over seasonal favorites.

Swiggy noted the interesting contrast in consumer behavior, observing that while people avoid carrots as vegetables, they readily consume them in dessert form as gajar ka halwa.

Operational Excellence Despite Challenges

The food delivery platform successfully managed the high order volume throughout New Year's Eve despite facing nationwide gig worker protests. Delivery partners continued operations across cities, ensuring customers received their orders during the celebratory period.

Swiggy's 2025 New Year's Eve data showcased the diverse culinary preferences across India, from traditional comfort foods to health-conscious choices, while biryani maintained its position as the undisputed favorite for festive occasions.

Swiggy , the food delivery and quick commerce platform, recorded a significant block deal transaction involving 1.05 million shares.

Block Deal Activity

The transaction represents institutional trading activity in Swiggy's stock. Block deals are typically executed by institutional investors, mutual funds, or large stakeholders looking to buy or sell substantial quantities of shares.

Market Implications

Block deals are executed outside regular market hours and often involve negotiations between large investors. Such transactions indicate active institutional interest in the stock and can reflect various strategic decisions by large shareholders.

The food delivery sector continues to attract institutional attention as companies focus on expanding their market presence and achieving profitability in the competitive landscape.