Radico Khaitan Delivers Record Q3 Performance While United Spirits Faces Maharashtra Headwinds
Radico Khaitan achieved record Q3 FY26 performance with 9.75 million cases volume and 19.5% revenue growth to ₹1,546.70 crores, while United Spirits faced volume decline due to Maharashtra policy challenges. Despite headwinds, United Spirits maintained 7.3% revenue growth through premium portfolio strength. Analysts remain optimistic about both companies' premiumisation strategies, with Radico expected to deliver 30-35% earnings growth versus United Spirits' projected 15% growth for FY27.

*this image is generated using AI for illustrative purposes only.
Radico Khaitan delivered a standout performance in the October-December quarter (Q3 FY26), achieving record quarterly volumes while United Spirits faced headwinds from policy changes in Maharashtra. The contrasting performances highlight the divergent trajectories of two major players in India's alcoholic beverage market.
Record Performance by Radico Khaitan
Radico Khaitan posted exceptional results for Q3 FY26, demonstrating strong execution of its premiumisation strategy across key metrics:
| Performance Metric | Q3 FY26 Results | Growth/Achievement |
|---|---|---|
| Quarterly Volumes | 9.75 million cases | Highest-ever quarterly volumes |
| Revenue from Operations | ₹1,546.70 crores | +19.5% year-on-year |
| Prestige & Above Volumes | 4.62 million cases | Nearly tripled since Q3 FY19 |
The company's strong performance stems from effective execution of its premiumisation strategy and stronger sales growth compared to larger peers. Radico already derives approximately 65-70% of its portfolio from Prestige & Above brands, providing substantial pricing power in the market.
United Spirits Faces Maharashtra Challenges
United Spirits experienced a more challenging quarter, primarily impacted by adverse policy changes in Maharashtra:
| Key Metrics | Q3 Performance | Year-on-Year Change |
|---|---|---|
| Standalone Volumes | 17.57 million cases | -3.2% |
| Prestige & Above Segment | 14.62 million cases | -2.0% |
| Standalone Net Sales | ₹3,683 crores | +7.3% |
| Realisations | - | +10.0% |
| Gross Margin Expansion | - | +219 basis points |
Despite volume declines, United Spirits maintained revenue growth through strong premium portfolio performance and improved realisations. The company's portfolio is even more premiumised than Radico's, with nearly 90% in the Prestige & Above segment.
Maharashtra Policy Impact
The Maharashtra government implemented significant policy changes that particularly affected United Spirits due to its higher exposure to the state:
- Excise Duty Hike: Steep increases pushed Indian Made Foreign Liquor prices up by 30-50%
- Price Adjustments: Companies raised prices by 30-35% in response
- Maharashtra Made Liquor (MML): Introduction of lower-priced category produced and sold within the state
- Industry Response: Legal challenges over fair competition concerns
These changes forced consumers to consider cheaper alternatives and created revenue pressure for established players.
Market Segmentation and Pricing
The Indian alcoholic beverage market operates across four distinct price segments:
| Segment | Price Range (per 750ml) |
|---|---|
| Popular | Up to ₹400 |
| Prestige | ₹400 to ₹1,000 |
| Premium | Above ₹1,000 |
| Luxury | Above ₹2,000 |
Analyst Outlook and Stock Performance
Analyst sentiment remains positive for both companies, with expectations of continued premiumisation trends driving long-term growth:
Radico Khaitan: 21 'buy' calls, 2 'hold' ratings, and 1 'sell' recommendation. Shares closed 5.4% higher at ₹2,986.50 on Thursday.
United Spirits: 23 'buy' recommendations out of 30 brokerages, with 3 'hold' and 4 'sell' calls. Stock rose 1.5% to close at ₹1,338.95.
Analysts project Radico Khaitan to deliver 30-35% earnings growth for FY27, while United Spirits is expected to achieve near-15% growth over the same period. The potential UK-India Free Trade Agreement remains a key catalyst for United Spirits, with expectations of improved Scotch pricing providing revenue and margin uplift from Q2 FY27.
Future Growth Drivers
Both companies are positioned to benefit from India's ongoing premiumisation trend, with multiple growth catalysts identified:
- Product Launches: Radico has rolled out 4-6 new products in FY26, planning expansion across more states
- Geographic Expansion: Wider distribution networks supporting premium brand traction
- Policy Developments: Delhi policy and IPL outcomes flagged as external triggers
- Trade Agreements: UK-India FTA potential for margin improvement
The contrasting Q3 performances reflect different market exposures and policy impacts, but both companies remain well-positioned to capitalise on India's evolving alcoholic beverage consumption patterns.
Historical Stock Returns for Radico Khaitan
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.83% | +1.88% | -9.44% | +7.39% | +33.96% | +475.31% |


































