Paytm Unveils Gold Loyalty Program and AI-Driven Travel Platform Amid QR Code Controversy
One 97 Communications, Paytm's parent company, has introduced two new features: a gold-based loyalty program and an AI-powered travel platform. The loyalty program allows users to earn digital gold points for transactions, while the travel platform offers personalized recommendations and booking services. These innovations aim to enhance user experience and expand Paytm's service offerings. Meanwhile, a recent QR code payment controversy in Delhi has prompted industry responses, including plans to improve security measures.

*this image is generated using AI for illustrative purposes only.
One 97 Communications , the parent company of Paytm, has launched two innovative features aimed at enhancing user experience and expanding its service offerings. The fintech company has introduced a gold-based loyalty program and an AI-powered travel platform, further solidifying its position in the digital payments and services sector. These developments come amid a recent controversy involving QR code payments in Delhi.
Gold Loyalty Program: Turning Transactions into Treasure
Paytm's new loyalty program offers users an opportunity to convert their spending into digital gold. Here's how the program works:
| Feature | Details |
|---|---|
| Earning Rate | 1 gold point per ₹100 spent |
| RuPay Card Bonus | Double points for RuPay card payments |
| Conversion Threshold | ₹15 worth of points |
| Conversion Rate | 100 gold coins = ₹1 worth of digital gold |
| Eligible Transactions | Person-to-person transfers and UPI payments |
This program not only incentivizes users to transact more frequently on the Paytm platform but also introduces them to digital gold investments, potentially fostering a habit of saving and investing among its user base.
AI-Powered Travel Platform: Your Personal Travel Assistant
Paytm has also unveiled a new travel platform featuring an AI assistant. This intelligent system is designed to enhance the travel planning and booking experience for users. Key features include:
- Personalized Recommendations: The AI assistant can suggest destinations based on user preferences and travel history.
- Custom Itineraries: Users can receive tailored travel plans, making trip planning more efficient and personalized.
- Comprehensive Booking Services: The platform offers booking options for various modes of transport, including:
- Flights
- Trains
- Buses
- Metro services
- Conversational Interface: Users can interact with the AI assistant through a chat-like interface, making the planning process more intuitive and user-friendly.
This new travel platform positions Paytm as a one-stop solution for travel needs, potentially increasing user engagement and transaction volumes within its ecosystem.
QR Code Controversy and Industry Response
A viral video on social media platform X has sparked a controversy regarding QR code payments in Delhi. The video showed a man collecting parking fees using a Razorpay POS terminal displaying a PhonePe QR code. When scanned, the QR code revealed 'Vinod Kumar' as the payment receiver instead of the Municipal Corporation of Delhi.
In response to this incident:
- Razorpay Founder Shashank Kumar announced plans to disable gallery access for sellers in the next software update to prevent such misuse.
- Paytm Founder Vijay Shekhar Sharma promoted his company's soundbox feature as a solution to prevent offline payment confusion.
The incident has sparked mixed reactions on social media, with some users explaining that contractors typically handle municipal parking collections, while others raised concerns about payment transparency.
Looking Ahead
These new features and the company's response to the QR code incident demonstrate One 97 Communications' commitment to innovation, security, and diversification of its service offerings. By combining financial services with travel solutions and addressing payment transparency concerns, the company is creating a more comprehensive and secure digital ecosystem for its users.
One 97 Communications has scheduled several investor meetings and conferences in the coming weeks, as disclosed in their recent LODR filing. These events, spanning from November 11 to November 21, across Mumbai and Singapore, suggest that the company is actively engaging with the investment community, potentially to discuss these new initiatives, security measures, and future growth strategies.
For Paytm users, these new features offer more value and convenience, while for investors, they represent the company's ongoing efforts to expand its revenue streams, enhance user retention, and address security concerns in the competitive fintech landscape.
Historical Stock Returns for One 97 Communications
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.10% | -0.99% | +4.65% | +52.77% | +73.58% | -16.23% |
















































