One 97 Communications , operating under the brand Paytm, India's leading fintech company, continues to innovate in the payment processing and personal finance sectors. The company has recently introduced the Paytm AI Soundbox at the Global Fintech Festival, an artificial intelligence-powered device designed to help small and medium enterprises manage daily operations and payments.

AI-Enabled Soundbox for Merchants

One 97 Communications has unveiled India's first AI-enabled Soundbox, transforming the traditional payment alert device into an intelligent business partner for merchants. Here are its key features:

The Paytm AI Soundbox is designed to benefit a wide range of businesses, from neighborhood stores and cafés to retail chains, by providing financial intelligence and simplifying operations.

AI-First Approach and Future Plans

Vijay Shekhar Sharma, Founder & CEO of One 97 Communications, emphasized the company's commitment to AI innovation, stating that they are entering the 'intelligence age' with AI-first products designed to make artificial intelligence accessible for every business.

In a significant announcement at the Global Fintech Fest in Mumbai, Sharma revealed his intention to focus on artificial intelligence as his next major business venture. He plans to soon announce a new AI-focused brand, highlighting the critical importance of AI in future business development.

Sharma expressed concern about India's current position in AI adoption, describing it as experiencing only a 'cool breeze of AI' compared to the 'storm brewing' in the Bay Area of the United States. He urged Indian entrepreneurs to invest heavily in AI innovation, stating he would put all available resources into AI development.

Looking Ahead

As India enters what One 97 Communications calls the "intelligence revolution," the company is positioning itself at the forefront of AI-enabled financial technology. The launch of the AI Soundbox represents a significant step in the company's mission to serve India's small business network, including local kirana stores, cafés, and retail chains.

The introduction of the AI Soundbox and Sharma's commitment to AI development underscore One 97 Communications' ongoing efforts to innovate in the fintech space, building on its history of pioneering mobile payments and QR code technology in India. As the company continues to develop AI-first products and explore new AI ventures, it aims to create technology that builds trust, enhances efficiency, and empowers millions of users and merchants to manage their finances with confidence, while also pushing India to the forefront of global AI innovation.

One 97 Communications , the parent company of Paytm, the leading digital payments and financial services platform, has unveiled an innovative Gold Coins rewards program, allowing users to earn digital gold through their everyday transactions. This initiative aims to encourage savings and investment in digital gold while incentivizing the use of Paytm's diverse payment services.

How the Gold Coins Program Works

The new rewards system offers users the opportunity to earn gold coins valued at 1% of their transaction amount across various Paytm services. These include:

• Scan & Pay
• Online purchases
• Bill payments
• Recharges
• Money transfers via UPI, credit cards, debit cards, and net banking

In a move to promote specific payment methods, Paytm is offering double gold coins for transactions made using credit cards and RuPay credit cards via UPI.

Conversion to Digital Gold

Users can convert their accumulated gold coins into digital gold once they reach a threshold of 1,500 coins. The conversion rate is set at 100 coins for ₹1.00 worth of digital gold, providing a tangible value to the rewards earned.

Promoting Financial Inclusion and Savings

Paytm's Gold Coins program is designed to help customers build savings through their routine payments. By linking everyday transactions to digital gold investment, the company aims to make wealth creation more accessible and habitual for its users.

This initiative aligns with Paytm's broader strategy of expanding its financial services offerings and encouraging digital transactions across its platform. The program not only incentivizes the use of Paytm's services but also introduces users to the concept of investing in digital gold, potentially fostering a savings habit among its customer base.

Conclusion

As the digital payments landscape in India continues to evolve, Paytm's Gold Coins rewards program represents an innovative approach to customer engagement and financial inclusion. By merging everyday transactions with investment opportunities, Paytm is positioning itself at the forefront of the fintech revolution in India.