One 97 Communications (Paytm), India's leading digital payments and financial services company, has announced an innovative reward program that allows users to earn Gold Coins on every transaction, which can be converted into Digital Gold. This move aims to blend everyday digital payments with long-term wealth creation opportunities.

Gold Coins: Turning Transactions into Treasure

The new initiative rewards users with Gold Coins worth 1% of the transaction value across all payment methods, including UPI, credit cards, debit cards, and net banking. Users can redeem 100 Gold Coins for ₹1 worth of actual gold, providing a tangible benefit for their digital transactions.

Double Rewards for Credit Card Users

To encourage credit card usage, Paytm is offering double Gold Coins for payments made using credit cards and RuPay credit cards on UPI. This bonus incentive could potentially accelerate credit card adoption on the Paytm platform.

Comprehensive Coverage

The Gold Coins program covers a wide range of Paytm services, including:

• Scan & Pay at merchant outlets
• Online payments
• Money transfers
• Recharges
• Bill payments
• Recurring payments

This comprehensive coverage ensures that users can accumulate Gold Coins across various aspects of their financial activities.

Aligning with Festive Season and National Vision

The timing of this launch is strategic, coinciding with the approaching festive season in India when gold purchases traditionally surge. Paytm positions this initiative as supporting the Atmanirbhar Bharat (Self-Reliant India) vision, enabling users to channel GST-driven savings into Digital Gold for long-term wealth creation.

Paytm's Perspective

A Paytm spokesperson stated, "Gold has always held a special place in Indian households and businesses. With this launch, we are rewarding every payment with Gold Coins that can be converted into Digital Gold, transforming daily payments transactions into lasting value. This initiative is aligned with the vision of Atmanirbhar Bharat, where every digital payment goes beyond spending to also build wealth for the future."

Continuous Innovation in Mobile Payments

This Gold Coins program is part of Paytm's ongoing efforts to innovate in the mobile payments space. The company has recently introduced several features to enhance user experience, including:

• 'Reminders' for recurring expenses
• 'Monthly Spend Summary' for easier expense tracking
• 'Personalised UPI IDs' for enhanced privacy
• Options to hide or unhide transactions
• Downloadable UPI statements
• Home screen widgets for faster payments
• Consolidated view of total balances across Paytm UPI-linked bank accounts

As Paytm continues to evolve its offerings, the Gold Coins program represents a unique approach to rewarding digital transactions while promoting long-term savings and investment in gold, a traditionally favored asset in India.

One 97 Communications subsidiary Paytm Money, the wealth management arm of digital payments giant Paytm, has announced a groundbreaking partnership with JioBlackRock to introduce a novel investment product in the Indian mutual fund market. This collaboration has resulted in the launch of what is being touted as India's first systematic active equity fund.

A New Era in Indian Mutual Funds

The partnership between Paytm Money and JioBlackRock marks a significant milestone in the Indian investment landscape. By introducing the country's first systematic active equity fund, the two companies are aiming to provide investors with a unique blend of systematic investing and active management.

Understanding Systematic Active Equity Funds

Systematic active equity funds represent an innovative approach to investment that combines elements of both passive and active fund management:

• Systematic Investing: This approach involves regular, planned investments over time, which can help in averaging out market volatility.
• Active Management: Unlike purely passive index funds, active management allows fund managers to make strategic decisions based on market conditions and opportunities.

The combination of these two strategies in a single fund product is a novel concept in the Indian market, potentially offering investors the benefits of both worlds.

Implications for Indian Investors

This new offering could have several implications for Indian investors:

1. Diversification: It provides another avenue for portfolio diversification.
2. Balanced Approach: Investors may benefit from both systematic investing discipline and active management expertise.
3. Innovation: The launch showcases the ongoing innovation in India's financial products market.

The Paytm-JioBlackRock Collaboration

The partnership between Paytm Money and JioBlackRock is noteworthy:

• Paytm Money: As a leading digital wealth management platform, Paytm Money brings its technological expertise and wide user base to the table.
• JioBlackRock: This entity likely combines the strengths of Reliance Jio's market presence with BlackRock's global investment management experience.

The collaboration between these two significant players suggests a strong foundation for this new investment product.

While specific details about the fund's structure, investment strategy, and fees are yet to be disclosed, this development represents a significant step in the evolution of India's mutual fund industry. As always, investors are advised to carefully consider their financial goals and risk tolerance before investing in any new financial product.