Maruti Suzuki Launches VICTORIS SUV with Introductory Price of ₹10.49 Lakh
Maruti Suzuki India Limited introduces the All-New VICTORIS SUV, targeting young, ambitious customers. The SUV features advanced technologies including a 10.1-inch infotainment system, Alexa Auto Voice AI, and Level 2 ADAS. It offers multiple powertrain options: Smart Hybrid, Strong Hybrid, ALLGRIP Select, and S-CNG technology. The VICTORIS has received a 5-star BNCAP safety rating and is available in 21 variants with 10 color options. Prices range from ₹10.49 lakh to ₹19.98 lakh ex-showroom. A subscription plan is also available starting at ₹27,707 per month. Maruti Suzuki's ESG rating has improved from 61 to 63, indicating strong sustainable business practices.

*this image is generated using AI for illustrative purposes only.
Maruti Suzuki India Limited , a leading automobile manufacturer, has announced the launch of its highly anticipated All-New VICTORIS SUV, with introductory prices starting at ₹10.49 lakh. The company aims to target young, ambitious customers with this new offering, which is set to hit the market on September 22, 2025.
Cutting-Edge Features
The VICTORIS SUV boasts an impressive array of advanced technologies, positioning it as a strong contender in the competitive SUV market. Key features include:
- A 10.1-inch SmartPlay Pro X touchscreen infotainment system
- Alexa Auto Voice AI integration
- Level 2 Advanced Driver Assistance System (ADAS)
- Suzuki Connect Telematics with over 60 features
- 'Theatre on Wheels' effect with an 8-speaker Premium Sound Experience by Infinity, integrated with Dolby Atmos 5.1 Surround Sound
- Smart Powered Tailgate with Gesture Control
Powertrain Options
The VICTORIS offers versatility with multiple powertrain options to cater to different customer preferences:
- Smart Hybrid
- Strong Hybrid
- ALLGRIP Select (for enhanced off-road capability)
- S-CNG technology (with a first-in-segment underbody CNG fuel tank design)
Safety and Variants
Safety is a key focus for Maruti Suzuki, with the VICTORIS receiving a 5-star BNCAP safety rating. The SUV is available in 21 variants and 10 color options, including 3 dual-tone and 7 monotone choices.
Pricing and Availability
The introductory prices for the VICTORIS range from ₹10.49 lakh to ₹19.98 lakh (ex-showroom), depending on the variant and features. The SUV will be available through Maruti Suzuki's ARENA showrooms.
For those interested in a more flexible ownership option, Maruti Suzuki offers a subscription plan for the VICTORIS, with monthly fees starting at ₹27,707.
Executive Commentary
Partho Banerjee, Senior Executive Officer, Marketing & Sales at Maruti Suzuki India Limited, expressed enthusiasm about the launch: "We have received an incredible response for the VICTORIS ever since its launch earlier this month. Customers have expressed overwhelming appreciation for the VICTORIS SUV, especially its intelligent technology, hyper-connected features, progressive and sleek design, and all-round safety."
Banerjee added, "With its robust performance, 5-star safety, and cutting-edge features, the VICTORIS truly has 'Got It All'—making it aspirational, yet accessible for today's youthful SUV customers who seek experiential lifestyles."
Environmental, Social, and Governance (ESG) Rating
In addition to the VICTORIS launch, Maruti Suzuki has recently received an upgraded ESG rating from Crisil ESG Ratings & Analytics Limited. The company's rating has improved from 61 (Rating category - Strong) for FY 2023-24 to 63 (Rating category - Strong) in FY 2024-25. This improvement in ESG rating underscores Maruti Suzuki's commitment to sustainable and responsible business practices.
Pricing Details
Here's a detailed breakdown of the VICTORIS pricing across variants:
Variant/Fuel | Lxi | Vxi | Zxi | Zxi (O) | Zxi+ | Zxi+ (O) |
---|---|---|---|---|---|---|
SMART HYBRID 5MT (PETROL) | 10.50 | 11.80 | 13.57 | 14.08 | 15.24 | 15.82 |
SMART HYBRID 6AT (PETROL) | - | 13.36 | 15.13 | 15.64 | 17.19 | 17.77 |
ALLGRIP SELECT (6AT) | - | - | - | - | 18.64 | 19.22 |
STRONG HYBRID e-CVT | - | 16.38 | 17.80 | 18.39 | 19.47 | 19.99 |
S-CNG | 11.50 | 12.80 | 14.57 | - | - | - |
All prices are in Indian Rupees (lakhs) and are ex-showroom.
With its competitive pricing, advanced features, and multiple powertrain options, the Maruti Suzuki VICTORIS is poised to make a significant impact in the Indian SUV market, catering to the diverse needs of modern consumers.
Historical Stock Returns for Maruti Suzuki
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
+0.10% | +4.78% | +12.43% | +35.02% | +29.60% | +127.10% |