Marico's CSR Initiative Strengthens Early Childhood Education Across 100 Anganwadi Centres in Bahraich
Marico Limited's flagship CSR programme, Nihar Shanti Pathshala Funwala, has successfully expanded to 100 Anganwadi centres in Bahraich, Uttar Pradesh, benefiting over 1,700 children through foundational literacy and numeracy initiatives. The programme, developed in partnership with Sesame Workshop India, has enrolled 100 Anganwadi workers, 100 helpers, and 1,500 parents/caregivers, utilizing play-based learning materials and digital tools aligned with National Education Policy 2020. This scalable, community-centric approach aims to transform early childhood education in underserved areas and build upon Marico's broader educational impact across multiple states.

*this image is generated using AI for illustrative purposes only.
Marico Limited has announced significant progress in its flagship CSR programme, Nihar Shanti Pathshala Funwala (NSPF), which has successfully strengthened foundational early childhood education across 100 Anganwadi centres in Bahraich, Uttar Pradesh. The initiative, developed in partnership with Sesame Workshop India, has benefited over 1,700 children in this NITI Aayog aspirational district, which faces challenges with comparatively low early childhood education levels.
Programme Scope and Impact
The comprehensive initiative focuses on Foundational Literacy and Numeracy (FLN) through a holistic approach that encompasses multiple stakeholders in the early childhood education ecosystem. The programme has successfully enrolled and trained key participants across the district.
| Participant Category: | Number Enrolled |
|---|---|
| Anganwadi Workers: | 100 |
| Anganwadi Helpers: | 100 |
| Parents/Caregivers: | 1,500 |
| Children Benefited: | 1,700+ |
| Anganwadi Centres: | 100 |
Strategic Approach and Methodology
The programme adopts a multi-layered strategy aligned with the National Education Policy 2020 and National Curriculum Framework 2022. Key interventions include structured training for Anganwadi workers and helpers, deployment of innovative teaching-learning materials through the Chalo! Sesame Street App, and the use of Pico projectors across clusters to enable engaging video-based learning in low-connectivity environments.
Amit Bhasin, Chief Legal Officer & Group Counsel and Secretary, CSR Committee, Marico Limited, emphasized the programme's foundation-building approach: "At Marico, we strongly believe that strong foundations in the early years are critical to shaping lifelong learning outcomes. Through Nihar Shanti Pathshala Funwala, our focus has been on building an ecosystem that empowers the people and spaces that are central to a thriving childhood."
Community Engagement and Innovation
The initiative places significant emphasis on community participation through positive parenting sessions and Early Childhood Care and Education (ECCE) melas. As part of the programme, Marico and Sesame Workshop India hosted 'Early Foundations, Bright Futures', a multi-stakeholder convening that brought together senior officials from ICDS and SCERT to encourage open dialogue, cross-sectoral learning, and shared ownership of ECCE priorities.
The programme utilizes play-based pedagogy and deploys low-connectivity digital tools to ensure accessibility in underserved areas. This approach is designed to build school-ready FLN skills while promoting inclusive teaching, deepening community engagement, and fostering classroom equity.
Broader Impact and Scalability
The Nihar Shanti Pathshala Funwala programme represents Marico's long-standing commitment to education and has demonstrated significant impact across multiple states. The initiative has positively affected over 12 lakh students and 62,500 active teachers across government schools in Madhya Pradesh, Jharkhand, and Rajasthan.
This community-centric approach in Bahraich is designed to be scalable beyond the current district and aims to transform Anganwadis into vibrant hubs for holistic child development. The programme's success in reaching 100 Anganwadi centres demonstrates Marico's commitment to creating lasting impact in underserved communities through systematic, government-aligned interventions that support early childhood education infrastructure.
Historical Stock Returns for Marico
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.49% | +4.10% | +8.83% | +10.35% | +29.79% | +90.00% |


































