Marico Limited Presents Digital Transformation Strategy and Acquisition Portfolio at February 2026 Investor Conference
Marico Limited held an investor conference call on February 13, 2026, presenting its digital transformation strategy through strategic acquisitions including 4700BC (₹140 crore ARR), Cosmix (₹100 crore ARR), and Candid (~₹100 crore CY2025 revenue). The company outlined ambitious growth targets with 5x digital-first PPC ARR growth and 15x foods revenue expansion by FY30, aiming for 33% combined portfolio share in India revenues.

*this image is generated using AI for illustrative purposes only.
Marico Limited conducted an investor and analyst conference call on February 13, 2026, at 3:30 PM IST, presenting its comprehensive digital transformation strategy and acquisition portfolio. The company outlined its evolution from a legacy FMCG incumbent to a digital-first consumer company through strategic acquisitions and operational excellence.
Strategic Framework and Vision
Marico's transformation strategy rests on five strategic pillars designed to capture the digital opportunity across India and Vietnam. The framework emphasizes evidence-backed acquisitions in evolving demand spaces, operational discipline with healthy unit economics, synergy acceleration through distribution and backend integration, prudent capital allocation at attractive valuations, and a repeatable playbook with time-tested operating models.
| Strategic Pillar | Focus Area |
|---|---|
| Evidence Backed Acquisitions | Product-Market Fit, High Velocity Innovation |
| Operational Discipline | Healthy Unit Economics, Hero SKU Contribution |
| Synergy Acceleration | Distribution Scale-Up, Supply Chain Integration |
| Prudent Capital Allocation | Strategic Resource Allocation |
| Repeatable Playbook | Time-Tested Operating Model |
Digital Foods Portfolio Expansion
The company's foods portfolio encompasses mainstream health and wellness through Saffola, accessible clean-label offerings via True Elements, premium gourmet snacking through 4700BC, and functional wellness products from Cosmix and Plix.
4700BC Gourmet Snacks Acquisition
4700BC represents Marico's entry into the premium gourmet snacking category with strong market positioning. The brand operates with an annual run rate of ₹140 crore and has sold over 6 crore units annually, achieving a 60% Net Promoter Score as the #2 player in the popcorn category.
| Performance Metric | Value |
|---|---|
| Annual Run Rate | ₹140 Cr |
| Units Sold Annually | 6 Cr+ |
| Net Promoter Score | 60% |
| Market Position | #2 Player in Popcorn |
The brand's revenue mix shows popcorn products contributing approximately 75% of revenue through ready-to-cook and ready-to-eat variants, while other snacks including nachos, crunchy corn, popped chips, and makhanas account for 25%. The company projects 3.5x growth by FY30 through category expansion and leveraging Marico's operational platform.
Cosmix Plant Protein Platform
Cosmix operates in the rapidly growing plant protein segment with an annual run rate of ₹100 crore and over 2 lakh active customers. The brand maintains high teen sustainable EBITDA margins while achieving #1 bestseller status on leading e-commerce and quick commerce marketplaces.
| Business Parameter | Details |
|---|---|
| Annual Run Rate | ₹100 Cr |
| Active Customers | 2 Lakh+ |
| EBITDA Margins | High Teen |
| Market Position | #1 Bestseller on E-Com & Q-Com |
The product portfolio comprises 95% protein powders including no-nonsense plant protein variants with gut-friendly formulations, and 5% supplements covering gut health, hair health, and wellness formulations. Cosmix targets 3x growth by FY30 through category expansion and enhanced profitability.
Personal Care Portfolio Premiumization
Marico's personal care strategy focuses on thoughtful premiumization across men's grooming, beauty and wellness, and science-backed skincare through brands including Beardo, Plix, Candid, Kaya, and Just Herbs.
Candid Vietnam Success Story
Candid demonstrates Marico's international expansion capabilities with approximately ₹100 crore revenue in CY2025 and 25%+ sustainable EBITDA margins. The brand operates in the mid-premium segment with price points of $30-55 per SKU, with 90% revenue generated from top 3 SKUs.
| Performance Indicator | Value |
|---|---|
| CY2025 Revenue | ~₹100 Cr |
| Price Range per SKU | $30-55 |
| Top 3 SKUs Revenue Share | ~90% |
| EBITDA Margin | 25%+ |
The brand's channel mix shows e-commerce leading at 55%, followed by influencer partnerships at 32%, direct-to-consumer at 6%, and others at 7%. Candid targets 3x growth by FY30 through portfolio expansion and social commerce leadership.
Proven Success Formula
Marico showcased successful scale-up case studies through Beardo and Plix acquisitions. Beardo achieved approximately 5x scale-up velocity from FY21 to FY26E with EBITDA margin expansion of 1900 basis points. Similarly, Plix demonstrated 6x scale-up velocity from FY24 to FY26E with 1100 basis points EBITDA margin improvement.
FY30 Diversification Outlook
The company projects significant portfolio transformation by FY30 with digital-first personal and consumer care exit annual recurring revenue growing 5x from FY24 levels. Foods revenue is targeted to reach 15x growth from FY20 baseline, while the combined share of Foods and Personal & Consumer Care (including digital-first) in India revenues is projected to reach 33% by FY30 from 11% in FY20.
| Growth Projection | FY24 to FY30E Target |
|---|---|
| Digital-first PPC ARR | ~5x Growth |
| Foods Revenue | ~15x from FY20 |
| Combined Share in India Revenue | 33% by FY30 |
| EBITDA Margin (Digital PPC) | Teens by FY30E |
Historical Stock Returns for Marico
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.36% | +1.58% | +0.52% | +7.96% | +20.25% | +84.66% |


































