Marico Limited Announces Voluntary Liquidation of Beardo Brand Subsidiary
Marico Limited announced the voluntary liquidation of wholly owned subsidiary Zed Lifestyle Private Limited (Beardo brand) as part of its digital transformation strategy. Zed contributed ₹214.17 crores turnover (1.98% consolidated) and ₹18.61 crores net worth (0.39% consolidated) in the last financial year. The restructuring aims to achieve operational synergies and simplified corporate structure, subject to regulatory approvals including NCLT consent.

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Marico Limited has announced a strategic intra-group restructuring involving the voluntary liquidation of its wholly owned subsidiary Zed Lifestyle Private Limited, which operates the "Beardo" brand. The disclosure was made on January 27, 2026, under Regulation 30 of the SEBI Listing Obligations and Disclosure Requirements Regulations, 2015.
Strategic Rationale and Implementation
The restructuring forms part of Marico's digital-first strategy and aims to augment its digital transformation journey. The company intends to integrate Zed's entire business undertaking on a going concern basis through voluntary liquidation. This approach is expected to deliver operational synergies, enable efficient resource allocation, and create a simplified corporate group structure.
The proposed voluntary liquidation received approval from Marico's Board of Directors following in-principle approval by Zed's board of directors at their respective meetings held on January 27, 2026. The implementation remains subject to further approvals from Zed's board of directors, shareholders, creditors, and receipt of requisite statutory and regulatory approvals.
Financial Impact and Contribution
Zed Lifestyle's financial contribution to Marico's consolidated operations during the last financial year demonstrates its relatively modest scale within the group structure:
| Parameter: | Amount (₹ crores) | Consolidated Contribution (%) |
|---|---|---|
| Turnover: | 214.17 | 1.98% |
| Net Worth: | 18.61 | 0.39% |
Marico has clarified that Zed is not classified as a material subsidiary, and the voluntary liquidation will not have any material impact on the company's consolidated financials.
Regulatory Process and Timeline
The voluntary liquidation process will commence upon receipt of consent from Zed's shareholders and requisite majority of its creditors. The distribution of Zed's business undertaking on a going concern basis will be completed in accordance with applicable laws. Following the completion of distribution, Zed will be dissolved pursuant to an order from the National Company Law Tribunal (NCLT).
Shareholding Structure Changes
The restructuring will result in specific changes to the shareholding structure:
- Upon dissolution of Zed pursuant to the NCLT order, the shares held by Marico in Zed will be cancelled
- No change will occur in Marico's shareholding pattern as a result of this intra-group restructuring
The company has confirmed that no consideration will be received from this internal restructuring, and the transaction does not fall within related party transaction requirements. The restructuring provides no specific benefits to the promoter/promoter group/group companies beyond the stated operational synergies.
Historical Stock Returns for Marico
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.65% | -1.89% | +1.15% | +3.50% | +11.66% | +81.84% |


































