Mahindra & Mahindra has announced a remarkable milestone for its newest SUV offerings, recording 93,689 consolidated bookings for the XEV 9S and XUV 7XO models. The bookings, recorded till 2:00 pm on January 14, 2026, translate to a booking value exceeding ₹20,500 crore calculated at ex-showroom price.

Record-Breaking Booking Performance

The impressive booking numbers demonstrate strong market reception for both vehicles. The company had previously launched the XEV 9S on November 27, 2025, followed by the XUV 7XO launch on January 5, 2026.

Strategic Market Positioning

Mahindra continues to strengthen its leadership position in India's SUV segment through these new launches. The XEV 9S and XUV 7XO represent the company's commitment to offering customers compelling choices across multiple powertrains - electric, diesel, and petrol - aligned to distinct usage needs and evolving preferences in the authentic SUV segment.

The company emphasizes its consistent leadership in India's SUV growth story by building category-defining products and scaling them with strong manufacturing capabilities and product innovation.

Delivery Schedule

Mahindra has outlined a phased delivery approach across its dealership network:

Company Background

Founded in 1945, the Mahindra Group operates as one of the largest multinational federations with 324,000 employees across over 100 countries. The group maintains leadership positions in farm equipment, utility SUVs, information technology, and financial services in India, while holding the distinction of being the world's largest tractor company by volume.

The conglomerate maintains a strong presence across multiple sectors including renewable energy, agriculture, logistics, hospitality, and real estate. The Mahindra Group focuses on leading ESG globally, enabling rural prosperity, and enhancing urban living, with a goal to drive positive change in communities and stakeholder lives.

Mahindra & Mahindra has achieved a significant milestone with its latest vehicle launches, recording substantial booking numbers that demonstrate strong market acceptance of its newest models.

Strong Market Response for New Models

The automotive manufacturer has announced that it has secured 93,689 bookings for two of its key models - the XEV 9e and XUV 7XO. This impressive figure reflects the company's ability to generate substantial consumer interest and market demand for its latest vehicle offerings.

Product Portfolio Strength

The booking figures highlight Mahindra & Mahindra's successful product development and market positioning strategy. The XEV 9e and XUV 7XO represent key additions to the company's vehicle portfolio, targeting different segments of the automotive market.

These booking numbers indicate that the company has effectively addressed consumer preferences and market requirements through its latest model launches. The strong response suggests that both vehicles have resonated well with potential customers across their respective target segments.

Market Position

The substantial booking figures demonstrate Mahindra & Mahindra's continued relevance in the competitive automotive sector. With 93,689 bookings across these two models, the company has shown its ability to generate significant market interest and convert consumer attention into actual purchase commitments.

This achievement reflects the company's focus on developing vehicles that meet evolving consumer demands and market trends, positioning it favorably within the automotive industry landscape.