Lemon Tree Hotels Limited has announced the opening of a new Keys Lite hotel in Banswara, Rajasthan, marking the company's 11th property in the state. This strategic expansion strengthens the hotel chain's presence in Rajasthan through its Keys Lite brand segment.

Hotel Details

The newly launched Keys Lite by Lemon Tree Hotels, Banswara, offers the following amenities:

• 54 well-appointed rooms
• Keys Café – a multi-cuisine restaurant
• Fitness centre
• Expansive banquet spaces and conference facilities

This property is managed by Carnation Hotels Private Limited, a subsidiary and the hotel management arm of Lemon Tree Hotels Limited.

Destination Highlights

Banswara, often referred to as the "City of Hundred Islands," is a picturesque town in southern Rajasthan. The city derives its name from the numerous islands scattered across the Mahi River that flows through the region. Known for its scenic beauty, Banswara is surrounded by lush green hills and forests, offering a tranquil environment for visitors.

The town is predominantly inhabited by the Bhil community and is rich in tribal culture, famous for its vibrant festivals and traditional arts. Key attractions in Banswara include several ancient temples such as:

• Tripura Sundari Temple
• Andheswar Parshwanathji
• Madareshwar Temple

These cultural and natural attractions make Banswara an appealing destination for nature enthusiasts and culture lovers alike.

Lemon Tree Hotels' Expansion

This new opening is part of Lemon Tree Hotels' ongoing expansion strategy. The company has a significant presence across India, with a portfolio of over 220 hotels, including:

• More than 110 operational hotels
• Over 100 hotels in the pipeline, set to open in India and internationally

Lemon Tree Hotels operates across various segments, offering seven brands to cater to different guest needs:

1. Aurika Hotels & Resorts
2. Lemon Tree Premier
3. Lemon Tree Hotels
4. Red Fox Hotels by Lemon Tree Hotels
5. Keys Prima by Lemon Tree Hotels
6. Keys Select by Lemon Tree Hotels
7. Keys Lite by Lemon Tree Hotels

The company's hotels are located in key metro regions such as NCR, Mumbai, Kolkata, Bengaluru, Hyderabad, and Chennai, as well as numerous tier I, II, and III cities across India. Lemon Tree Hotels has also expanded internationally, with properties in Dubai, Bhutan, and Nepal.

This latest addition in Banswara further solidifies Lemon Tree Hotels' position as one of the largest hotel chains in India, continuing its strategy of delivering differentiated yet superior service offerings with a compelling value proposition across various market segments.

Lemon Tree Hotels Limited , one of India's largest hotel chains, has announced the launch of its sixth property in Tamil Nadu with the opening of Lemon Tree Hotel, Erode. This strategic expansion reinforces the company's growing presence in the southern state and demonstrates its commitment to tapping into emerging markets.

New Property Highlights

The newly opened Lemon Tree Hotel in Erode boasts:

• 64 well-appointed rooms
• Citrus Café, a multi-cuisine restaurant
• A conference facility for business travelers

This addition to Lemon Tree's portfolio is managed by Carnation Hotels Private Limited, a subsidiary and the hotel management arm of Lemon Tree Hotels Limited.

Strategic Location

Erode, often referred to as the "Loom City of India" and the "Turmeric Capital," is a dynamic city in western Tamil Nadu. Known for its:

• Rich cultural heritage
• Flourishing textile industry
• Agricultural prominence, especially in turmeric trade

The city's location along the banks of the River Cauvery and its seamless connectivity to major cities like Coimbatore, Salem, and Bangalore make it an attractive destination for both leisure and business travelers.

Lemon Tree's Expanding Footprint

With this latest addition, Lemon Tree Hotels continues to strengthen its presence across various segments of the hospitality industry. The company's portfolio now includes:

• Over 220 hotels in total
• More than 110 operational properties
• Another 110+ hotels in the pipeline, both in India and internationally

Lemon Tree Hotels offers a range of brands catering to different market segments, including:

1. Aurika Hotels & Resorts
2. Lemon Tree Premier
3. Lemon Tree Hotels
4. Red Fox Hotels by Lemon Tree Hotels
5. Keys Prima by Lemon Tree Hotels
6. Keys Select by Lemon Tree Hotels
7. Keys Lite by Lemon Tree Hotels

This diverse brand portfolio allows the company to meet the varied needs of guests across upscale, upper-midscale, midscale, and economy segments.

The opening of Lemon Tree Hotel, Erode, marks another milestone in the company's expansion strategy, particularly in tier II and III cities. As Lemon Tree Hotels continues to grow its presence in key markets across India and internationally, it remains focused on delivering differentiated yet superior service offerings with a compelling value proposition for its guests.