Lehar Footwears , a leading non-leather mass-footwear manufacturer, has announced a series of strategic initiatives aimed at propelling the company's growth in both domestic and international markets. The company's multi-pronged approach includes diversifying its product portfolio, securing significant orders, and expanding its global footprint.

Sports Shoe Launch: A Step into Athleisure

In a significant move to capture the burgeoning athleisure market, Lehar Footwears has successfully commissioned a new dedicated sports shoe manufacturing facility in Kundli, Haryana. This marks the company's entry into the high-growth, high-value closed footwear segment. The facility is equipped with fully automatic injection moulding machinery for EVA footwear and a Rotary Type PU Injection Machine for PU footwear, enabling the production of premium, trend-leading products.

Under its own brand 'RANNR', Lehar aims to deliver high-quality, durable, and trendy footwear targeting the mass-mid segment price range. This strategic launch not only expands Lehar's product portfolio but also strengthens its market positioning in the competitive footwear industry.

Substantial Order Book

Lehar Footwears has secured orders worth ₹370.00 crore, demonstrating strong demand for its products. While specific details of these orders were not disclosed, this substantial order book is expected to drive the company's revenue growth in the coming quarters.

Global Expansion

The company is set to expand its international presence, with plans to enter over 20 export markets. This global push aligns with Lehar's strategy to diversify its revenue streams and reduce dependence on any single market. Currently, Lehar exports to various countries including the UAE, Malaysia, Thailand, and several African nations.

Financial Performance

Lehar Footwears reported the following financial results:

Key Ratios:

• Operating Margin: 9.40%
• Net Margin: 3.90%

The company's focus on operational efficiency and product diversification has contributed to its strong financial performance.

Additional Business Ventures

In a move to diversify beyond footwear, Lehar has entered into an agreement with the National Small Industries Corporation (NSIC) to supply toolkits under the PM Vishwakarma Scheme. The company has already delivered ₹193.00 crore worth of toolkits from an initial order of ₹298.00 crore and has received an additional order for ₹74.90 crore for 50,000 toolkits.

Management's Vision

Raj Kumar Agarwal, Chairman and Whole Time Director of Lehar Footwears, commented on the company's growth strategy during the recent Annual General Meeting. He emphasized the company's commitment to innovation, product diversification, and global expansion as key drivers for future growth.

As Lehar Footwears continues to step ahead with purpose, its multi-faceted growth strategy, encompassing product innovation, market expansion, and diversification into new business segments, positions the company for sustained growth in the dynamic footwear industry.

Lehar Footwears , a prominent player in the Indian footwear industry, is set to make a significant stride in the sports shoe market with the launch of its new brand, 'Rannr'. The company announced this strategic move as part of its ongoing efforts to diversify and expand its product portfolio.

Launch Details

According to a regulatory filing by Lehar Footwears, the official launch of the 'Rannr' brand is scheduled for September 6, 2025. This new line of sports shoes is designed to cater to both domestic and international markets, signaling the company's ambition to strengthen its position in the competitive sportswear sector.

Strategic Expansion

The introduction of 'Rannr' represents a calculated step by Lehar Footwears to tap into the growing sports and athleisure market. By expanding into the sports shoe category, the company aims to meet the evolving needs of consumers and capitalize on the increasing demand for athletic footwear.

Market Impact

Ritika Poddar, Company Secretary & Compliance Officer of Lehar Footwears, stated in the filing that the product launch is "part of the Company's continuous efforts to diversify, innovate and expand its product portfolio to meet evolving customer needs and strengthen its market position." This move is expected to enhance Lehar Footwears' competitiveness in the footwear industry.

Looking Ahead

As Lehar Footwears prepares to unveil 'Rannr', industry observers will be keen to see how this new brand performs in the market. The success of 'Rannr' could potentially open up new growth avenues for the company and contribute to its overall market share in the footwear sector.

Investors and stakeholders will likely watch closely to assess the impact of this product launch on Lehar Footwears' financial performance and market positioning in the coming quarters.