JSW's First Car to Launch Before Diwali 2025, Says Parth Jindal at Davos
Parth Jindal announced JSW's automotive debut with the first car launching before Diwali 2025, featuring 80% localization and positioned in the ₹15-30 lakh range. The Shambhaji Nagar factory will have assembly line ready by June and paint shop by October. Following AkzoNobel India acquisition, JSW became the fourth largest paint player with 29,000 combined retail counters. The cement business showed 8-9% growth in December with capacity expansion to 40 million tonnes by FY29.

*this image is generated using AI for illustrative purposes only.
Parth Jindal, Director of MG Motor India and JSW Steel Group scion, announced ambitious plans for the conglomerate's automotive debut during his appearance at Davos on January 20. Speaking to CNBC-TV18's Managing Editor Shereen Bhan, Jindal confirmed that JSW's first car will launch in India just before Diwali this year.
Automotive Manufacturing Timeline
The automotive venture is taking shape with significant infrastructure development in Shambhaji Nagar. Jindal provided specific timelines for the manufacturing setup:
| Milestone | Timeline |
|---|---|
| General Assembly Line | Ready by June |
| Paint Shop | Ready by October |
| Delivery Commencement | From October onwards |
| Initial Production Method | Parts from China, assembled in India |
"The factory construction in Shambhaji Nagar is well underway," Jindal stated, outlining the phased approach to production.
Product Strategy and Localization
The debut vehicle will be a plug-in hybrid muscle car, strategically positioned to establish the JSW brand in the automotive market. Jindal emphasized the company's commitment to localization, with the first car achieving 80% local content.
| Component | Production Location |
|---|---|
| Battery Pack | India |
| Steel for BIW Parts | India |
| Motor | India |
| Seats | India |
| Glass | India |
| Tyres | India |
| Cell Technology | Advanced discussions for localization |
"We are in advanced discussions to localise the cell technology as well, with the goal of being a 100% local producer in India with global technology partnerships," Jindal explained.
Pricing and Market Positioning
JSW aims to compete in the premium segment with a clear pricing strategy:
| Vehicle | Launch Timeline | Price Range |
|---|---|---|
| First Car (Plug-in Hybrid) | Before Diwali 2025 | ₹15-30 lakh (higher end) |
| Second Car | January 2027 | ₹15-20 lakh |
"We aim to play in the ₹15–30 lakh price range. The first car will be slightly higher priced to establish the technology and powertrain," Jindal noted.
Paints Business Expansion
Following the recent acquisition of AkzoNobel India, JSW has become the fourth largest player in India's paint market. Jindal outlined the integration strategy:
| Metric | JSW Paints | AkzoNobel India | Combined Benefit |
|---|---|---|---|
| Retailer Network | 9,000 | 20,000 | 29,000 counters |
| Market Strength | Mass segment | Premium segment | Complete coverage |
| Manufacturing Locations | - | - | 6 locations |
| Royalty Savings | - | 2.90% eliminated | More resources for branding |
"Dulux is strong in the premium segment, while JSW is strong in the mass segment. By combining, we can increase market share and improve margins," Jindal explained.
Cement Business Growth
The cement division showed resilience with recent performance improvements. Jindal reported that after slow demand until November due to weather conditions, December witnessed an uptick to around 8-9% year-on-year growth, with January continuing the strong momentum.
| Expansion Phase | Location | Capacity Impact |
|---|---|---|
| Current Greenfield | Rajasthan (this quarter) | 25 million tonnes |
| Future Expansions | Madhya Pradesh & UAE | 40 million tonnes by FY29 |
"By combining our cement, steel, and power operations, we can optimise raw material usage and logistics, which helps in keeping costs competitive and improving overall performance," Jindal concluded, highlighting the group's integrated approach to operations.
Historical Stock Returns for JSW Steel
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -2.04% | -1.92% | +7.45% | +12.14% | +26.20% | +193.37% |













































