Intellect Design Arena Onboards 14 Value Discovery Partners to Accelerate Global AI Adoption
Intellect Design Arena Limited announced the onboarding of 14 Value Discovery Partners across India, Africa, Europe, UK, APAC, and Canada to accelerate enterprise adoption of Purple Fabric, its Business Impact AI platform. The partnerships address the challenge of moving Generative AI from pilot programs to production-grade business impact, operating through Co-Build, Co-Exist, and Build collaborative frameworks with three engagement models: Sell With, Sell To, and Sell Through.

*this image is generated using AI for illustrative purposes only.
Intellect Design Arena has announced a significant expansion of its AI partnership ecosystem, onboarding 14 Value Discovery Partners across six global regions to accelerate enterprise adoption of its Purple Fabric platform. The strategic move addresses the critical challenge facing financial institutions worldwide: transitioning Generative AI initiatives from experimental pilot programs to production-grade business impact solutions.
Global Partnership Expansion
The newly onboarded partners span across India, Africa, Europe, the UK, APAC, and Canada, creating a comprehensive global network focused on AI-First value discovery. These Value Discovery Partners will engage directly with customer leadership to identify high-impact use cases, prioritize measurable value pools, and co-design governed, production-ready AI solutions on Purple Fabric.
| Partnership Details: | Specifications |
|---|---|
| Number of Partners: | 14 Value Discovery Partners |
| Geographic Coverage: | India, Africa, Europe, UK, APAC, Canada |
| Platform Focus: | Purple Fabric Business Impact AI |
| Target Sector: | Financial institutions globally |
| Announcement Date: | January 22, 2026 |
Purple Fabric Platform Architecture
Purple Fabric represents an enterprise-grade Business Impact AI platform built using First Principles Thinking and Design Thinking-led solution discovery. The platform integrates knowledge derived from over three decades of domain expertise and more than 20 million engineering hours, offering enterprise-ready Digital Experts already deployed by global financial institutions.
The platform operates through four foundational technology stacks:
- Enterprise Knowledge Garden (PF EKG): Provides a unified, continuously updated domain data fabric
- Enterprise Digital Experts (PF EDE): Multi-agent orchestration layer automating enterprise tasks across credit, risk, compliance, and customer experience
- Enterprise Governance (PF Govern): Embeds observability, auditability, and fairness controls for trust and regulatory compliance
- LLM Optimisation Hub (PF MOH): LLM-agnostic layer optimizing speed, accuracy, and cost through intelligent benchmarking
Collaborative Framework and Engagement Models
The Purple Fabric Value Discovery Partnership Program operates on a collaborative framework anchored on three core principles: Co-Build, Co-Exist, and Build. Partners function as co-creators within the ecosystem rather than traditional distributors, working closely with Intellect to jointly develop new AI agents, integrate seamlessly with existing architectures, and create bespoke IP solutions.
| Engagement Model: | Description |
|---|---|
| Sell With: | Partners leverage Purple Fabric with Intellect's architectural support |
| Sell To: | Partners adopt Purple Fabric for internal operations |
| Sell Through: | Partners with cloud capabilities offer dual deployment flexibility |
The Sell Through model specifically caters to partners with strong cloud capabilities, offering flexibility to either host Purple Fabric on partner infrastructure or resell via Intellect's managed Purple Fabric Cloud, aligned to customer compliance and data preferences.
Leadership Perspective
Arun Jain, Chairman and Managing Director of Intellect Design Arena Limited and Chief Architect of Purple Fabric, emphasized the strategic importance of moving beyond pilot programs. He stated that AI must deliver measurable business impact at enterprise scale, and the value discovery partner ecosystem reinforces the belief that Business Impact AI can only scale through trusted collaboration where industry context, governance, and execution converge.
Company Background
Intellect Design Arena Limited operates as a global leader in enterprise-grade financial technology, serving forward-looking financial institutions across 61 countries. The company leverages three decades of domain expertise, delivering solutions spanning Wholesale Banking, Consumer Banking, Central Banking, Wealth, Capital Markets, Treasury, Insurance, and Digital Technology for Commerce. The company's portfolio includes eMACH.ai, Purple Fabric, and iTurmeric platforms, supported by the 8012 FinTech Design Centre dedicated to Design Thinking Principles.
Historical Stock Returns for Intellect Design Arena
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.60% | +0.50% | -8.20% | -12.19% | +5.64% | +186.24% |


































