Imagicaaworld Entertainment Limited has announced a major expansion into indoor entertainment with the launch of India's first Hello Park in Hyderabad. The company's wholly owned subsidiary, Imagicaa Next Pvt. Ltd., has signed a Letter of Intent to establish this innovative indoor amusement park concept at Lake Shore Y Junction Mall, marking a significant diversification from its traditional outdoor theme park operations.

Strategic Location and Timeline

The new Hello Park will occupy approximately 10,000 square feet at Lake Shore Y Junction Mall in Hyderabad and is targeted to open before the onset of the year-end festive season. This timing strategy aims to capture the vibrant holiday period when families are most active in seeking entertainment options.

Lake Shore Y Junction Mall represents one of the largest retail and lifestyle destinations in the country. Opened in December 2025, the mall spans nearly 1.6 million square feet and houses over 250 brands, 40+ dining options, and multiple entertainment zones. The mall's strategic location at the bustling Kukatpally–Balanagar Y Junction provides access to one of the city's densest residential and commercial catchments, with strong road and metro connectivity ensuring high footfall from families and young consumers.

Innovative Indoor Amusement Park Concept

Hello Park introduces an immersive indoor amusement park format that blends physical play, digital interactivity, and experiential entertainment in a safe and engaging environment. The concept specifically targets children aged 3–12 years while also providing family-friendly attractions, making it suitable for various occasions including birthday celebrations, school outings, and weekend family visits.

The park will feature several key components designed to encourage creativity, exploration, and social interaction:

• Interactive zones with technology-enabled attractions
• Motion-based attractions combining physical and digital elements
• Gaming experiences tailored for young audiences
• Collaborative play areas promoting social interaction
• Active play zones encouraging physical movement

Management Perspective

Jai Malpani, Managing Director at Imagicaaworld Entertainment, emphasized the significance of this expansion: "We are delighted to bring the country's first Hello Park to Hyderabad. Located in one of the city's busiest retail and residential catchments, the Lake Shore Y Junction mall offers excellent connectivity and access to a large and growing family audience, making it an ideal destination for launching this new concept."

Malpani highlighted the innovative nature of the concept, stating that "Hello Park bridges the gap by bringing the best of both worlds together where technology, imagination, movement and learning coexist seamlessly in a highly engaging environment." He also noted that this new format, having low capex, will be synergistic with existing outdoor park businesses and create opportunities for cross-promotional engagement with younger audiences and their parents.

Strategic Business Expansion

This Hello Park launch represents the first location for the chain in India, with Imagicaa Next planning to roll out multiple parks across key urban markets. The low capital expenditure model makes this format particularly attractive for rapid expansion while complementing the company's existing portfolio of outdoor entertainment venues including Imagicaa, WetnJoy, Sai Teerth, and Aqua Imagicaa.

The indoor amusement park concept addresses the evolving needs of modern urban consumers by providing year-round entertainment options that are not dependent on weather conditions, unlike traditional outdoor theme parks. This diversification strategy positions the company to capture a broader market segment while strengthening the Imagicaa brand's connection with families across India.

Imagicaaworld Entertainment Limited has announced its unaudited financial results for the third quarter ended December 31, 2025, showing steady revenue performance alongside mixed operational metrics. The company, India's largest amusement and water park operator, reported revenue of ₹92.1 crore compared to ₹91.8 crore in the corresponding quarter of the previous year.

Q3FY26 Financial and Operational Performance

The entertainment company delivered stable top-line performance during the seasonally softer winter quarter. Footfall increased by 6% to 6.74 lakh visitors, driven primarily by strong performance from the school segment. However, this growth came with trade-offs as the Average Revenue Per User (ARPU) declined by 4%, mainly attributed to the increased share of the school segment which operates at lower ARPU levels.

Operational Challenges and Seasonal Impact

The quarter faced headwinds from prolonged rains that particularly affected long weekends and festive periods, including Diwali celebrations. These weather conditions impacted visitor patterns despite the overall footfall growth. The hotel segment experienced a slowdown after two strong quarters, with occupancy dropping by 2.5% and revenue declining by 6%, primarily due to reduced MICE (Meetings, Incentives, Conferences, and Exhibitions) events.

Strategic Business Developments

Imagecaaworld Entertainment made significant progress on expansion initiatives during the quarter. The company entered discussions to evaluate the feasibility of a potential joint venture in Gujarat with Keshav Holiday Resort Private Limited, operator of Shanku's Water Park. Additionally, the company received Environmental Clearance for its Sabarmati Riverfront Project, marking an important milestone for its Ahmedabad expansion.

Management Commentary and Future Outlook

Managing Director Jai Malpani emphasized the company's evolution from a single-format park operator into a diversified entertainment player. The expansion strategy includes theme parks, water parks, a five-star hotel, religious park, and the upcoming Ahmedabad entertainment destination. The recent partnership through wholly-owned subsidiary Imagicaa Next Private Limited with global leader Hello Park launched India's first immersive digital-physical playground experience, representing the company's entry into indoor entertainment formats.