Festive Season Sees Surge in Entry-Level Car Demand as Two-Wheeler Buyers Upgrade
The Indian automotive industry is experiencing a significant increase in demand for entry-level cars this festive season. Maruti Suzuki expects a 22.90% increase in Dhanteras sales compared to last year. Over 100,000 passenger vehicles were sold during the two-day Dhanteras period, with a projected retail value of Rs 8,000-8,500 crore. The surge is attributed to changing consumer behavior, upgrades from two-wheelers, and GST 2.0 reforms. However, stock shortages may lead to extended delivery timelines.

*this image is generated using AI for illustrative purposes only.
The automotive industry is witnessing a significant shift in consumer behavior this festive season, with a notable increase in demand for entry-level cars. This trend is particularly interesting as it represents an upgrade for buyers who traditionally opted for two-wheelers.
Rising Demand Across Segments
Naveen Narang, General Manager at Kuldeep Motors, a Maruti Suzuki dealership in Uttar Pradesh, reports a sudden growth in small car demand. While the demand has risen across all segments, including SUVs (Sport Utility Vehicles) and MUVs (Multi-Utility Vehicles), the entry-level category is experiencing a remarkable rebound after a previous slowdown.
Maruti Suzuki's Festive Sales Projection
Maruti Suzuki, a key player in the Indian automotive market, is expecting robust sales this festive season:
| Metric | Last Year | This Year (Expected) | Increase |
|---|---|---|---|
| Dhanteras Sales | 41,500 | 51,000 | 22.90% |
Industry-Wide Impact
The automotive market in India has recorded impressive sales during the two-day Dhanteras period:
| Metric | Value |
|---|---|
| Passenger Vehicle Sales | Over 100,000 |
| Projected Retail Value | Rs 8,000-8,500 crore |
Factors Influencing Demand
Industry experts attribute the increased entry-level car demand to several factors:
- Shift in consumer behavior
- Upgrade from two-wheelers to four-wheelers
- Implementation of GST 2.0 reforms from September 22
Supply Chain Challenges
Despite the surge in demand, the industry faces some challenges:
- Stock shortages may lead to extended delivery timelines
- Some deliveries might stretch into December
- Anticipated post-Diwali rush could further impact timelines
This shift in the automotive market indicates changing consumer preferences and potentially signals a positive trend for the four-wheeler segment, particularly in the entry-level category. However, it's important for potential buyers to be aware of possible delays in delivery due to supply constraints.
Historical Stock Returns for Maruti Suzuki
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.12% | -0.54% | +0.98% | +32.06% | +46.13% | +135.66% |
















































