Eurogrip Tyres Expands Global Presence with Showcases at EICMA and Automechanika Dubai
TVS Srichakra, parent company of Eurogrip Tyres, showcased new products at EICMA in Milan and Automechanika Dubai. The company introduced two new tyre lines: Trailhound Wild for enduro motorcycles and Bee Wild for scooters. These products feature advanced technology including optimal tread patterns and balanced silica compounds. Eurogrip displayed its expanding global product lines catering to various segments including scooters, sport bikes, and electric vehicles. The company's participation in these events aims to strengthen its presence in West Asia, Africa, and Gulf countries.

*this image is generated using AI for illustrative purposes only.
TVS Srichakra Limited , the parent company of Eurogrip Tyres, has made significant moves in the global two-wheeler tyre market with product launches and exhibitions at major international events. The company showcased its expanding product portfolio at both EICMA in Milan and Automechanika Dubai, reinforcing its commitment to innovation and global expansion in the tyre segment.
New Product Launch at EICMA
Eurogrip Tyres introduced two new product lines at the prestigious motorcycle exhibition in Milan:
- Trailhound Wild: Designed for medium and large enduro motorcycles
- Bee Wild: Engineered for scooters
These new offerings are part of Eurogrip's latest range of adventure and scooter tyres, showcasing the company's focus on diversifying its product lineup.
Key Features of the New Tyre Range
| Feature | Trailhound Wild | Bee Wild |
|---|---|---|
| Target Vehicles | Medium and large enduro motorcycles | Scooters |
| Performance | Superior stability and grip on various surfaces | Balance of comfort and durability |
| Surfaces | Asphalt, cobblestone, dirt, and gravel | City and long-distance rides |
| Technology | Quadrazone multi-compound setup (rear radial sizes) | Advanced engineering for precision and stability |
Both tyre models incorporate advanced features such as:
- Optimal land/sea ratio tread pattern for enhanced traction
- Balanced silica compound for improved wet grip
- High-quality synthetic fiber structure
Eurogrip's Global Presence
The launch at EICMA marked Eurogrip's fifth consecutive year of participation in the event. The company showcased its expanding global product lines, including:
- Bee Connect
- Protorq Extreme
- Climber
- Roadhound
- Trailhound SCR and STR
- Bee Volt
- Bee Sport
These products cater to various segments, including Global Scooters, Hi-Performance Sport Bikes, Enduro/Motocross, Sport Touring, Trail, and Electric vehicles.
Automechanika Dubai Participation
Further expanding its global footprint, TVS Srichakra's Eurogrip brand displayed its premium range of two and three-wheeler tyres at Automechanika Dubai. This marked the company's third participation in this global automotive aftermarket trade show. The exhibition featured:
- New product lines including trail range tyres
- Prototypes of upcoming products
- A showcase aimed at strengthening Eurogrip's presence across West Asia, Africa, and Gulf countries
Management Commentary
Mr. T. K. Ravi, Chief Operating Officer of TVS Srichakra Ltd., emphasized the company's focus on building trust through performance and its commitment to establishing Eurogrip as a global Bike Tyre Specialist.
Mr. V. Sivaramakrishnan, Chief Technology Officer, highlighted the company's R&D efforts, stating that the new products utilize "new generation polymers in the compounds, multizone tread, and an innovative tread design."
Market Implications
TVS Srichakra's strong presence at both EICMA and Automechanika Dubai signals the company's ambitions to expand its global footprint in the two-wheeler tyre market. The focus on innovation and diverse product offerings could potentially strengthen its position in both domestic and international markets, particularly in West Asia, Africa, and Gulf countries.
Conclusion
TVS Srichakra's latest product launches and international exhibitions demonstrate the company's commitment to innovation and global expansion. As the two-wheeler market continues to evolve, especially with the growing popularity of adventure bikes and electric scooters, Eurogrip's new tyre range and strategic global presence position the company to capitalize on these trends.
Investors and market watchers may want to monitor how these strategic moves impact TVS Srichakra's market share and financial performance in the future, particularly in the targeted international markets.
Historical Stock Returns for TVS Srichakra
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -2.30% | -2.37% | -10.42% | +36.92% | +15.54% | +119.35% |




































