Eurogrip Tyres Unveils New Adventure Range at EICMA 2025, Expanding Global Footprint
TVS Srichakra, parent company of Eurogrip Tyres, introduced two new product lines at EICMA 2025 in Milan: Trailhound Wild for medium and large enduro motorcycles, and Bee Wild for scooters. The new tyres feature advanced technology including optimal land/sea ratio tread patterns, balanced silica compounds, and high-quality synthetic fiber structures. This marks Eurogrip's fifth consecutive year at EICMA, showcasing an expanding global product line. Management emphasized the company's focus on performance and establishing Eurogrip as a global Bike Tyre Specialist.

*this image is generated using AI for illustrative purposes only.
TVS Srichakra Limited , the parent company of Eurogrip Tyres, has made a significant move in the global two-wheeler tyre market with the launch of its new adventure tyre collection at EICMA 2025 in Milan. This development marks a strategic expansion of the company's product portfolio and reinforces its commitment to innovation in the tyre segment.
New Product Launch
Eurogrip Tyres introduced two new product lines at the prestigious motorcycle exhibition:
- Trailhound Wild: Designed for medium and large enduro motorcycles
- Bee Wild: Engineered for scooters
These new offerings are part of Eurogrip's latest range of adventure and scooter tyres, showcasing the company's focus on diversifying its product lineup.
Key Features of the New Tyre Range
| Feature | Trailhound Wild | Bee Wild |
|---|---|---|
| Target Vehicles | Medium and large enduro motorcycles | Scooters |
| Performance | Superior stability and grip on various surfaces | Balance of comfort and durability |
| Surfaces | Asphalt, cobblestone, dirt, and gravel | City and long-distance rides |
| Technology | Quadrazone multi-compound setup (rear radial sizes) | Advanced engineering for precision and stability |
Both tyre models incorporate advanced features such as:
- Optimal land/sea ratio tread pattern for enhanced traction
- Balanced silica compound for improved wet grip
- High-quality synthetic fiber structure
Eurogrip's Global Presence
This launch at EICMA 2025 marks Eurogrip's fifth consecutive year of participation in the event. The company showcased its expanding global product lines, including:
- Bee Connect
- Protorq Extreme
- Climber
- Roadhound
- Trailhound SCR and STR
- Bee Volt
- Bee Sport
These products cater to various segments, including Global Scooters, Hi-Performance Sport Bikes, Enduro/Motocross, Sport Touring, Trail, and Electric vehicles.
Management Commentary
Mr. T. K. Ravi, Chief Operating Officer of TVS Srichakra Ltd., emphasized the company's focus on building trust through performance and its commitment to establishing Eurogrip as a global Bike Tyre Specialist.
Mr. V. Sivaramakrishnan, Chief Technology Officer, highlighted the company's R&D efforts, stating that the new products utilize "new generation polymers in the compounds, multizone tread, and an innovative tread design."
Market Implications
This product launch and strong presence at EICMA 2025 signal TVS Srichakra's ambitions to expand its global footprint in the two-wheeler tyre market. The company's focus on innovation and diverse product offerings could potentially strengthen its position in both domestic and international markets.
Conclusion
TVS Srichakra's latest product launch at EICMA 2025 demonstrates the company's commitment to innovation and global expansion. As the two-wheeler market continues to evolve, especially with the growing popularity of adventure bikes and electric scooters, Eurogrip's new tyre range positions the company to capitalize on these trends.
Investors and market watchers may want to monitor how this strategic move impacts TVS Srichakra's market share and financial performance in the future.
Historical Stock Returns for TVS Srichakra
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +2.40% | +3.18% | +12.95% | +59.64% | +25.59% | +190.44% |




































