Britannia Industries Limited has announced key changes in its senior management team, appointing a new Chief Marketing Officer and elevating its Vice President Marketing position. The board of directors approved these strategic appointments during their meeting held on February 10, 2026, based on recommendations from the Nomination and Remuneration Committee.

New Chief Marketing Officer Appointment

The company has appointed Puneet Das as Chief Marketing Officer with effect from February 16, 2026. Das brings extensive experience in the fast-moving consumer goods sector, having worked across Indian and international markets including Africa, Bangladesh, Myanmar, and Sri Lanka.

Professional Background and Achievements

Das has held senior commercial and marketing leadership roles at prominent organizations including:

• Marico Limited
• PepsiCo India
• GSK Consumer Healthcare India
• Tata Consumer Products Limited

He has worked on iconic brands such as 7Up, Boost, Horlicks, Tata Tea, and Tetley. His industry recognition includes several prestigious awards:

• CMO Leadership Award (2025)
• CMO Trailblazer North Star Award (2022)
• Marketer of the Year (2020) by BrandEquity.com
• Pitch Best CMO Award for excellence in purpose-driven marketing (2019 and 2020)
• Featured in Super 30 CMO Honour Roll (2020)

Das served as Chairperson of the ASSOCHAM National Council on Branding & Marketing from 2023 to 2025. He is a graduate from St. Stephen's College, Delhi, and holds a postgraduate diploma in management (MBA) from XLRI, Jamshedpur.

Vice President Marketing Elevation

Siddharth Gupta has been elevated from General Manager Marketing to Vice President Marketing, effective February 1, 2026. Gupta joined Britannia in 2018 and currently leads marketing for the company's Biscuit, Wafer & Snack portfolio.

Career Progression

Gupta brings approximately 20 years of experience in brand management, strategy, innovation, communication, customer marketing, and sales. Prior to joining Britannia, he worked with Colgate Palmolive, where he started as a Management Trainee in 2006. His last position at Colgate was Marketing Manager, heading the Freshness, Whitening and Sensitivity toothpaste categories.

Regulatory Compliance

The appointments were made pursuant to Regulation 30 read with Clause 7 of Para A of Part A of Schedule III of the SEBI Listing Regulations, 2015. The board meeting commenced at 12:30 P.M. IST and concluded at 6:00 P.M. IST on February 10, 2026. The company has informed both BSE Limited and National Stock Exchange of India Limited about these management changes as required under regulatory guidelines.

Britannia Industries delivered a strong financial performance in Q3FY26, demonstrating robust growth across key metrics. The company's consolidated sales and profit figures reflect sustained momentum in both core biscuit business and adjacent categories, supported by strategic investments and product innovations.

Financial Performance Overview

The company's quarterly and nine-month results showcase consistent growth trajectory across revenue and profitability metrics:

Business Performance Drivers

According to Managing Director & Chief Executive Officer Mr. Rakshit Hargave, the consolidated revenue growth of 9.5% during the quarter, with profits growing faster at 17%, underscores a return to healthy growth patterns. This performance was driven by strong momentum across both the biscuits and adjacent categories, alongside a relatively stable commodity environment.

The biscuit industry continues to stabilize price points following the GST rate reduction. Despite this transition period, the business demonstrated strong recovery with approximately 12% growth in November and December 2025.

Strategic Initiatives and Product Innovation

Britannia Industries has implemented several strategic initiatives to drive growth:

• Media Investments: Sustained investments in media to strengthen brand visibility
• Product Portfolio Enhancement: Introduction of innovations such as the 50-50 Dipped range
• Market Expansion: Catering to wider consumer base with new offerings
• Product Diversification: Launch of 'Veg' cake variants and 'Doodh' Marie Gold

Future Outlook

The company remains focused on building a stronger 'Britannia' brand through elevated brand experiences and sustained investments. The strategy includes distinctive and localized product innovations designed to address diverse demographic and cultural preferences across the country. This approach aims to strengthen the company's market position while expanding its consumer reach through targeted product development.