The Delhi High Court has issued a comprehensive interim injunction protecting Britannia Industries from trademark infringement of its popular 'Little Hearts' biscuit brand. Justice Manmeet Pritam Singh Arora delivered the ruling on December 23, restraining Shri Swastik Organics and associated parties from manufacturing, using, or selling products that infringe upon Britannia's registered trademark and distinctive product shape.

Court Identifies Triple Identity Infringement

The case presented what the court characterized as a rare instance of "triple identity" infringement. Justice Arora noted that the defendants were not only using Britannia's trademark but also replicating the identical 3D shape of the Little Hearts biscuits for online sales.

The court emphasized that this comprehensive copying across multiple elements strengthened Britannia's case for immediate protection.

Legal Standing and Prima Facie Case

Britannia Industries successfully established its legal standing as the rightful owner of the contested intellectual property. The court recognized the company's position as the prior user, adopter, and registered owner of both the 'Little Hearts' trademark and the distinctive product shape.

Justice Arora stated that Britannia had "made out a prima facie case for the grant of an injunction against defendants." The court expressed satisfaction that without immediate intervention through an ad interim injunction, "irreparable harm/injury would be caused to the plaintiff."

Comprehensive Restraint Order

The interim order encompasses multiple protective measures designed to halt the infringement immediately:

• Manufacturing Ban: Complete prohibition on producing goods bearing Britannia's trademark
• Sales Restriction: Restraint from selling any products with the infringing mark or deceptively similar variations
• Usage Prohibition: Ban on using Britannia's trademark in any commercial capacity
• E-commerce Compliance: Mandatory delisting of infringing products from online platforms

The court specifically directed e-commerce platforms to take down all products displaying the infringing mark or shape, extending the protection beyond direct manufacturers to include digital retail channels.

Case Timeline and Next Steps

The matter has been scheduled for further hearing on May 21, 2026, allowing both parties time to prepare comprehensive arguments for the substantive hearing. This timeline suggests the court views the interim measures as sufficient protection for Britannia's interests while the case proceeds through the legal system.

The ruling demonstrates the Delhi High Court's commitment to protecting established trademark rights, particularly in cases involving clear replication of both visual and functional product elements. The comprehensive nature of the injunction reflects the strength of Britannia's intellectual property claims and the court's recognition of the potential for consumer confusion in the marketplace.

Britannia Industries has announced two key senior management appointments, strengthening its leadership team across critical business functions. The Board of Directors, acting on recommendations from the Nomination and Remuneration Committee, approved these strategic appointments effective December 15, 2025.

Leadership Appointments Overview

The company has made two significant appointments to enhance its operational capabilities:

Abhishek Sinha's Profile and Experience

Abhishek Sinha brings over two decades of experience in the consumer goods industry to his new role as Chief Sales Transformation Officer. He has been associated with Britannia Industries Limited since 2005, demonstrating long-term commitment and deep organizational knowledge.

Sinha's career progression within the company showcases his comprehensive understanding of sales operations:

• Started as Area Sales Manager
• Advanced to Regional Sales Manager for the West region
• Served as National Sales Development Manager
• Successfully led Britannia's Dairy Business for over five years

During his tenure leading the dairy division, Sinha played an instrumental role in forming the Joint Venture with Bel SA and establishing the company's in-house Dairy Manufacturing Unit at Ranjangaon, Maharashtra. His leadership encompassed multiple strategic initiatives including rural and urban expansion, technology-enabled selling, frontline sales capability development, and resource allocation optimization.

Sinha holds an MBA degree from the Symbiosis Institute of Business Management, Pune.

Subhashis Basu's Industry Expertise

Subhashis Basu assumes the role of Chief Business Officer-Dairy, bringing over three decades of leadership experience in the FMCG and dairy sectors. His extensive background spans multiple industry-leading organizations and successful business transformations.

Basu's notable career achievements include:

• Chief Executive Officer of Anik Milk Products Private Limited
• Chief Commercial Director for Lactalis India, where he successfully led the unification of three major entities (Anik, Tirumala, and Prabhat)
• Steering Prataap Snacks Limited to a successful IPO
• Driving healthy growth at Mother Dairy
• Key leadership roles at PepsiCo and Parle Products
• Launching iconic brands such as Quaker Oats in India

His proven track record demonstrates consistent ability to transform organizations, manage complex mergers and acquisitions, and drive sustainable growth in challenging market environments. Basu holds a Bachelor of Science degree in Economics from the University of Calcutta.

Board Approval Process

The Board of Directors formalized these appointments through a circular resolution passed on December 15, 2025, at 6:03 PM IST. The appointments comply with Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015, ensuring proper regulatory compliance and transparency.

These strategic appointments reflect Britannia Industries' commitment to strengthening its leadership capabilities in sales transformation and dairy operations, positioning the company for continued growth and operational excellence.