Brigade Enterprises Limited (NSE: BRIGADE, BSE: 532929) is set to make a significant mark in Chennai's real estate landscape with its inaugural Brigade Showcase event. Scheduled for September 20 and 21, 2025, at the prestigious Hotel Leela Palace, this event marks a milestone for the company as it expands its flagship property exhibition beyond Bengaluru.

Expanding Horizons

The Chennai edition of Brigade Showcase comes after 18 successful iterations in Bengaluru since 2009. This two-day event will offer a comprehensive view of Brigade's diverse real estate portfolio, spanning residential and commercial properties across Chennai, Bengaluru, Hyderabad, and Mysuru.

Event Highlights

Visitors to the Brigade Showcase Chennai 2025 can expect:

• New project launches
• Showcases of completed projects
• Rental and resale offerings
• Interior design solutions
• Limited-time booking benefits

Strategic Expansion

Pavitra Shankar, Managing Director of Brigade Enterprises Limited, emphasized the company's commitment to the Chennai market, stating, "With the launch of the Chennai edition, we are reinforcing our presence in this market and our intention to continue expanding our portfolio here."

Shankar further revealed the company's ambitious plans for Chennai, announcing a planned investment of ₹8,000.00 crores over the next six to seven years. This substantial investment underscores Brigade's long-term vision for contributing to Chennai's urban development.

Marketing Initiatives

To ensure maximum reach and engagement, Brigade Enterprises has launched a comprehensive marketing campaign for the event. The 360-degree integrated approach includes:

• Mainline print media advertisements
• Strategic outdoor hoardings
• Radio promotions
• Digital marketing efforts
• Partnerships with influencers
• Corporate, mall, and society activations
• Hyper-local quick commerce initiatives

Looking Ahead

As Brigade Enterprises brings its showcase event to Chennai for the first time, it not only demonstrates the company's expanding footprint but also its confidence in the city's real estate potential. The event promises to be a platform for potential buyers and investors to directly engage with Brigade's diverse portfolio and explore new opportunities in the real estate sector.

With its track record of transforming skylines across major Indian cities and its significant investment plans for Chennai, Brigade Enterprises appears poised for continued growth and impact in the southern real estate market.

Brigade Enterprises Ltd , a prominent real estate developer, has set its sights on a substantial revenue target with its latest luxury housing project in East Bengaluru. The company aims to generate Rs 2,500.00 crore from this ambitious venture, marking a significant expansion in one of India's most dynamic real estate markets.

Project Details

The new development, a joint venture with a landowner, spans an impressive 10.75 acres and boasts a total saleable area potential of 2.50 million square feet. This large-scale project underscores Brigade's commitment to capitalizing on the growing demand for premium residential spaces in Bengaluru's thriving real estate sector.

Strategic Focus on Bengaluru

Pavitra Shankar, Managing Director of Brigade Enterprises, emphasized the company's strategic focus, stating, "Bengaluru is our primary market, and this development reflects our commitment to high-quality projects in premium micro markets." This statement highlights the company's confidence in Bengaluru's real estate potential and its dedication to delivering upscale living spaces in sought-after locations.

Brigade Group's Expansive Portfolio

Founded in 1986, Brigade Group has established a strong presence across multiple cities in India. The company has successfully developed projects in:

• Bengaluru
• Chennai
• Hyderabad
• Mysuru
• Kochi
• Thiruvananthapuram
• GIFT City

Brigade's diverse portfolio encompasses residential, office, retail, and hospitality developments, showcasing its versatility in the real estate sector.

Market Implications

This new luxury housing project represents a significant investment in Bengaluru's real estate market. With a target revenue of Rs 2,500.00 crore, it demonstrates Brigade Enterprises' confidence in the demand for high-end residential properties in the city. The project's scale and potential revenue also indicate the company's strong position in the market and its capacity to undertake large-scale developments.

As Bengaluru continues to grow as a major technology and business hub, projects like these are likely to cater to the increasing demand for premium housing options among the city's affluent professionals and investors. The success of this venture could potentially influence future development trends in the area and further solidify Brigade Enterprises' position as a leading player in the luxury real estate segment.