AWL Agri Business Limited has officially announced the launch of its 'Pakko Gujarati' campaign featuring the Fortune Cottonlite Refined Cottonseed Oil festive pack, designed specifically for the Uttarayan festival. The campaign represents a strategic initiative to connect with Gujarati consumers through culturally relevant marketing and celebrates the state's rich food traditions.

Celebrity Endorsements and Campaign Launch

The campaign was unveiled at an on-ground event in Ahmedabad, attended by legendary Gujarati theatre and film personality Siddharth Randeria. The company has expanded its celebrity endorsements by onboarding popular cultural icons Apara Mehta, Tiku Talsania, and Puja Joshi as part of the 'Pakko Gujarati' campaign. These familiar faces embody the true spirit of a 'Pakko Gujarati' - warm, grounded, food-loving, and proudly connected to tradition.

Product Features and Market Positioning

The Fortune Cottonlite Refined Cottonseed Oil festive pack features a vibrant, hyperlocal design inspired by Gujarati culture and festival motifs. The oil includes tokko-ferol, a natural antioxidant that helps retain the freshness of cooked food for longer durations. The product is specifically designed for everyday Indian cooking, particularly suited for deep-frying, catering to traditional Gujarati cooking preferences.

Management Commentary

Mukesh Mishra, Joint President – Sales & Marketing, AWL Agri Business Limited, commented on the launch: "As a company headquartered in Gujarat, our relationship with the state is deeply personal. For us, Gujarat isn't just a market it's home, and we've grown up witnessing how a 'Pakko Gujarati' takes immense pride in the uncompromising taste of their kitchen, reflecting their strong culture."

Marketing Strategy and Availability

The campaign is being amplified through an integrated promotional rollout including regional television and digital films, a Gujarati jingle across radio and music streaming platforms, outdoor visibility, influencer collaborations, and in-store activations across key markets in Gujarat. The Fortune Cottonlite Refined Cottonseed Oil festive pack will be available across Gujarat for a limited period during the Uttarayan season.

AWL Agri Business Limited has issued a postal ballot notice seeking shareholder approval for 11 resolutions, including appointment of new Managing Director and COO, re-appointment of independent directors, and adoption of amended Articles of Association following change in control.

Key Executive Appointments

The company is proposing two major executive appointments effective November 4, 2025:

Shrikant Kanhere brings nearly three decades of experience in finance, accounts, taxation, and risk management. He has been associated with AWL since 2013, initially serving as Chief Financial Officer and later elevated to Deputy CEO-CFO in December 2024. Saumin Sheth, who heads sourcing operations for AWL, has been with the company since 1999 and brings over 26 years of experience in sourcing, risk management, and bulk sales business.

Independent Directors Re-appointments

The postal ballot seeks approval for re-appointment of four independent directors for second consecutive terms of five years each:

Special resolutions are also being sought for continuation of Dorab E. Mistry and Madhu Ramachandra Rao beyond the age of 75 years during their respective tenures, as required under SEBI Listing Regulations.

Governance Changes Following Ownership Transfer

A significant proposal involves adoption of amended Articles of Association following the recent change in control. Pursuant to a Share Purchase Agreement dated July 17, 2025, Adani Commodities LLP sold its entire 20% stake in the company to Lence Pte Ltd through off-market and bulk transactions completed in November 2025.

Key Changes to Articles of Association:

• Deletion of Adani Group definition and related provisions
• Amendment of Promoter definition to read as "Lence Pte Ltd"
• Removal of SHA (Shareholders Agreement) references
• Modifications to quorum and board composition provisions

E-voting Process and Timeline

The company has established a comprehensive e-voting schedule for shareholder participation:

The company has appointed Chirag Shah and Associates as scrutinizer for conducting the postal ballot process. Central Depository Services (India) Limited (CDSL) will facilitate the e-voting platform, with voting restricted to electronic means only in compliance with MCA circulars.

Regulatory Compliance and Transparency

The postal ballot notice demonstrates AWL Agri Business's commitment to regulatory compliance and transparent governance practices. All proposed appointments have been recommended by the Nomination and Remuneration Committee and approved by the Board of Directors. The company has ensured compliance with Companies Act 2013, SEBI Listing Regulations, and other applicable laws.

Shareholders holding shares either in physical or dematerialized form as on the cut-off date are eligible to participate in the e-voting process. The results will be submitted to stock exchanges within two working days from conclusion of the e-voting period and will be displayed on the company's website and CDSL's platform.